Andrea Kubicki is a 2015 alumna who is now in medical school. I was fortunate enough to workout and lift weights alongside her during her time as a Michigan Tech student. This post is shared with her permission.
How Huskies Talk about Michigan Tech IS Michigan Tech
Like so many Huskies, Andrea loves to explore nature and travel. So when her recent Facebook post popped in my feed, I got pretty excited. Check out the staccato language she uses—her tone, message, and composition is very on brand! There is no fluff and there’s certainly no doubt what she did during her time in Glacier National Park. Heck, the “sentences” aren’t even complete sentences. And that’s okay in this format . . . it’s a style that works in many forms of marketing including social media.
This is how our students and alumni are naturally communicating. This is also our new brand!
Take Andrea’s lead and find places and ways to use this fresh, choppy style. It doesn’t have to be every where (and shouldn’t be), but it can be very powerful when peppered into our messaging.
Let’s see how you’re using staccato—email firstname.lastname@example.org.
Brand and Social Media Manager