Hard to believe, but it’s been about a year since we launched our Michigan Tech Brand Guide. And so it’s time to ask: what’s working and what’s not? We’d really like to hear from you, the people using it as a tool just about every day. What’s missing? What doesn’t make sense? Which tactic is working? Other thoughts and ideas? Our brand guide must serve you first, to serve for our brand, too!
Questions and ideas relating to our visual brand (logo, fonts, etc.)? Please email Art Director Jackie Johnson (email@example.com).
Questions and ideas relating to our messaging (tone, style, etc.)? Please email Brand Manager Shannon Rinkinen (firstname.lastname@example.org).
Please send your feedback before July 3.
Thanks in advance for all you to strengthen Michigan Tech’s brand!
–Shannon & Jackie