Brand can feel pie in the sky. But when you sit down at your desk at 8 a.m., needing to crank out an ask letter or a Facebook post, we want brand to feel tangible and accessible to everyone on Michigan Tech’s campus. When I think of brand I often think of it as a radio station.
What Music Belongs on Your Station?
You love your favorite radio station for everything it is—hard rock, heavy metal, punk, classical, or pop—and everything it’s not (talk, commercials, sappy love songs, or Broadway hits).
If Michigan Tech had a station on Sirius/XM it would be Honest Channel.
What words belong? What photos make sense? What would throw your audience off? (Think Celine Dion on Highway Country, Elvis on Hits One). Those are just a few considerations we can make when we think about Michigan Tech’s brand. We play music that makes sense on our station; the music our audience wants to hear.