This is On-Brand
This little bit of brand copy came in the mail yesterday. It stopped me in my tracks. No, not because I care about how to fold a blazer, but because Michigan Tech’s brand can use this literal message as inspiration.
- It’s short and simple.
- It’s literal; maybe even a little robotic.
- Because there is no cute and clever headline, the copy actually pops MORE.
- It leads with answering “why.”
- There’s a call to action.
For our brand, I could even see something like:
“This is your Orientation guide. Here’s what you do next.” or
“CareerFEST begins this week. Find us in the red tent.”
Short. Simple. Literal. (Even a little robotic!) Let us know if you try this tactic—email firstname.lastname@example.org.