Category Archives: Marketing

SBE Marketing Student-Cuenot, Wins Men’s 20K Freestyle at the Telemark Series

4o34l6se2vlggrrkTech’s Cuenot Wins Men’s 20K Freestyle at the Telemark Series

The Michigan Tech Nordic Ski Teams were on the road again last weekend traveling to Cable Wisconsin to race in the Telemark Series at the Birkie Trailhead.

The Huskies had success in the freestyle competition Sunday. The men’s team competed in a 20K and the women raced in the 15K.

Gaspard Cuenot won his race, crossing the line seconds before Northern Michigan’s Adam Martin. Following Cuenot was David Jaszczak in ninth place, Tom Bye, 14th, Tomi Mikkonen, 27th and Mark Wenzel, 38th.

“It’s great that Gaspard got his first NCAA win, and against a strong field,” said Tech Head Coach Joe Haggenmiller.

In a field of 33 racers, Carolyn Lucca led the Huskies in 14th place with a time of 57:04.7. To read the full story and find out more about Michigan Tech Sports, visit michigantechhuskies.com.


Tech’s Bachelor’s in Marketing Major Ranked Among Nation’s Best

College Choice, an online publication designed to help students and their families find the right college, has ranked Michigan Tech’s BS in Marketing one of the best bachelor’s degrees in marketing in the U.S. Tech’s program ranked 27th among the top 50 bachelor’s in marketing degrees in the country.

“The undergraduate marketing major at Michigan Tech, leading to a Bachelor of Science degree, provides foundational knowledge as well as flexibility to customize the degree through choise of electives such as global marketing, technical communication, econometrics and more,” said the College Choice website. “For even more personalization, the marketing major can also be combined with minors in economics and global business.

“In only one additional year, students can also complete the Accelerated Master’s program, earning undergraduate and graduate degrees in a fraction of the typical time.

“In addition to enriching courses like Business to Business Marketing and Integrated Marketing Communications, the major provides practical learning opportunities such as pitching a business in the New Venture Competition, developing a business plan for the Business Development Experience and visiting Silicon Valley to tour companies and meet with successful entrepreneurs.”

– Jenn Donovan, Tech Today

Read the full story.

 


Business Students Get Grant to Study Eco-Tourism in the UP

Jonathan Leinonen has received a $2,500 grant to support a student research study of eco-tourism in the Upper Peninsula.  The grant comes from the US Economic Development Administration-funded University Center for Regional Economic Innovation (REI) at the Michigan State Universityimage31487-persy Center for Community and Economic Development.

With Leinonen as faculty advisor, the Michigan Tech student team will collect data on eco-tourism resources and gaps in the UP, compare with successful eco-tourism regions and recommend a stronger business model.

The students are business management, engineering management and marketing majors in a spring semester class called Business Development Experiences.

– Jenn Donovan, Tech Today


Need a course? Make it easier with advanced search

Find classes to meet your general education requirements.  Using the “Attribute Search” will help you find classes available for a particular semester.

Advanced functions are available to search for classes on this site here

After you select the term (Spring 2017, Summer 2017) you will go to the search functions (see picture below)

  1. SUBJECT:  Select multiple subjects by using the “Ctrl” + right click function or you can select all subjects with a left mouse click and highlight all subjects by dragging down.
  2. CAMPUS:  If wanting online courses select “MTU Online” in “Campus” search.   NOTE most online options are available in Summer terms.
  3. PART OF TERM:  AKA Track A (1st Half of Term) or Track B (2nd Half of Term) is helpful especially in Summer to select the track you would wish to take a class.
  4. ATTRIBUTE TYPE:  Finally…need a course to fulfill a particular General Education requirement (attribute) such as a HUFA (Humanities and Fine Arts) course? This can provide a list of courses available to fulfill a requirement for a particular semester.  TIP:  Select multiple subjects or subjects you are interested in
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Brown Bag Lunch Seminar

The School of Business and Economics will have its second brown bag lunch research seminar from noon – 1:00 p.m. on Wednesday, April 13, in Academic Office Building 101.  Associate Professor of Management, Manish Srivistava will present his latest research breakthrough.

Title: Firm Risk and Market Valuation: A Reexamination Using Quantile Regression

Abstract:

Despite a very long history the relationship between firm risk and market value of firms is poorly understood.  Some of the prior research have shown a positive relationship, others have found a negative relationship, while still others have found no relationship. Considering the inconsistency of these findings, in this research, we reexamine this relationship using quantile regression and make an attempt to reconcile some of the contradictory findings.

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