Tag Archives: Marketing

SBE Marketing Student-Cuenot, Wins Men’s 20K Freestyle at the Telemark Series

4o34l6se2vlggrrkTech’s Cuenot Wins Men’s 20K Freestyle at the Telemark Series

The Michigan Tech Nordic Ski Teams were on the road again last weekend traveling to Cable Wisconsin to race in the Telemark Series at the Birkie Trailhead.

The Huskies had success in the freestyle competition Sunday. The men’s team competed in a 20K and the women raced in the 15K.

Gaspard Cuenot won his race, crossing the line seconds before Northern Michigan’s Adam Martin. Following Cuenot was David Jaszczak in ninth place, Tom Bye, 14th, Tomi Mikkonen, 27th and Mark Wenzel, 38th.

“It’s great that Gaspard got his first NCAA win, and against a strong field,” said Tech Head Coach Joe Haggenmiller.

In a field of 33 racers, Carolyn Lucca led the Huskies in 14th place with a time of 57:04.7. To read the full story and find out more about Michigan Tech Sports, visit michigantechhuskies.com.


Brown Bag Lunch Seminar

The School of Business and Economics will have its second brown bag lunch research seminar from noon – 1:00 p.m. on Wednesday, April 13, in Academic Office Building 101.  Associate Professor of Management, Manish Srivistava will present his latest research breakthrough.

Title: Firm Risk and Market Valuation: A Reexamination Using Quantile Regression

Abstract:

Despite a very long history the relationship between firm risk and market value of firms is poorly understood.  Some of the prior research have shown a positive relationship, others have found a negative relationship, while still others have found no relationship. Considering the inconsistency of these findings, in this research, we reexamine this relationship using quantile regression and make an attempt to reconcile some of the contradictory findings.

food-pizza-box-chalkboard


Brown Bag Lunch Seminar

On Wednesday, March 30, 12:00 – 1:00p.m., the Research Committee of the SBE will host its first brown bag lunch seminar. Assistant Professor of Marketing, Dr. Soonkwan Hong will present his latest research. Pizzas and pop will be provided. All interested members of the MTU community are invited.

Title: Alternative Food Consumption (AFC): Contributions to Food Well-Being (FWB), Marketing, and Public Policy

ABSTRACT

Planning to achieve sustainability in food consumption and a state of food well-being amongst the populace is the concern of marketing researchers and policy makers alike. To set a context for these goals, we propose a holistic framework articulating a transition from Mainstream Food Consumption (MFC) to Alternative Food Consumption (AFC) in which consumers engage with food practices divergent from those currently dominant. We adopt a multidisciplinary approach to identifying enablers facilitating the adoption of AFC: idiocentric (functional/situational, ideological, and experiential factors) and allocentric (sociocultural and institutional factors). The proposed framework provides a basis to discuss how AFC ultimately contributes to food well-being (FWB), with a focus on those particularly vulnerable to sub-optimal states of FWB, low SES consumers. Implications for marketing and public policy are also discussed.

food-pizza-box-chalkboard


Marketing & Management Student Wins Gilman Scholarship to Study in Southern Spain

By Jennifer Donovan

jbdonova@mtu.edu

Kaila Pietila points to Malaga, in southern Spain, where she will be studying.

Kaila Pietila points to Malaga, in southern Spain, where she will be studying.

December 14, 2015—

Kaila Pietila wants to push her boundaries by studying for a year in Malaga, in southern Spain. The competitive national Benjamin A. Gilman International Scholarship is going to help her do it.

The Gilman Scholarships offer grants for academic studies abroad to US undergraduates with limited financial means. The program’s goal is to better prepare US students to assume significant roles in an increasingly global economy and interdependent world.

And that’s exactly what Pietila, a fourth year marketing and management student in Michigan Tech’s School of Business and Economics, wants to do. “I want this to be my first step toward becoming a global citizen,”  she says.  “I plan to take this experience and make a difference by giving back and contributing to the increasingly interconnected community of our world, as I build my career in an international setting.”

She’s not quite sure what that career is going to be yet.  “I haven’t quite figured out exactly what I want to do when I ‘grow up’ because I’m interested and passionate about so many things,” she says. “I know whatever path I take will most certainly involve people, but I’m hopeful this experience abroad will help clarify my next step.

Malaga, in Southern Spain

She’s going to Universidad de Malaga to study international relations and Spanish language. At this point, her knowledge of Spanish is limited to the basic vocabulary and phrases she learned in high school in Hartland, Michigan, “so the language barrier will most certainly be a challenge,” Pietila says.  “However, I’m excited to focus on language while fully submerged within the culture through my Spanish coursework, daily interactions and travel abroad, and while living with my host family.” 

What made her pick Malaga?

“Malaga attracted me with its melting pot of cultures and unique location as a pinnacle of European and African influences,” Pietila says. “It is a study abroad destination not chosen by many American students, allowing for more cultural immersiveness, but it’s a popular choice among students from elsewhere in Europe. It’s a perfect place for me to study, analyze, discuss and debate global business communication in an international setting.”

Pietila has been working in Career Services since her first year at Tech. The staff there are proud of her for winning the Gilman Scholarship—but not surprised at her success. 

“Everyone at Career Services could see that Kaila was a star from the moment she started as a student assistant with us,” said Julie Way, assistant director for career development education in Career Services. “Throughout the last four years, she’s consistently gone above and beyond and exceeded our expectations. We’ve enjoyed seeing her grow personally and professionally and have very much appreciated the value she’s added to Career Services.”

Michigan Technological University (www.mtu.edu) is a leading public research university developing new technologies and preparing students to create the future for a prosperous and sustainable world. Michigan Tech offers more than 120 undergraduate and graduate degree programs in engineering; forest resources; computing; technology; business; economics; natural, physical and environmental sciences; arts; humanities; and social sciences.


Marketing Student Shines at 2014 UPISRC

MTU and NMU combine for the 2014 UPISRC to showcase undergraduate student research.

The 2014 Upper Peninsula Interdisciplinary Student Research Conference (UPISRC) was organized to showcase and publicize the research being done by local students in human and behavioral sciences. This event was developed to organize a conference involving student research in: psychology, human factors, education, human effectiveness, human-centered design, social science, kinesiology, and other related fields. This year 30 students submitted abstracts, and many of the authors presented on their research at the conference for the first time. Presenters came from several departments across both MTU and NMU.

Each student gave an oral presentation for fifteen minutes in addition to a poster presentation on their research topic. The School of Business and Economics had one student participate in the UPISRC. Haley Florinki is a senior Marketing major and she presented on Assessing the Effect of a Salesperson’s Customer Service Duration Up-selling and Cross-Selling.

The abstract for her research is presented below:

The purpose of this research project is to empirically test how a salesperson’s time spent with the customers impact on their purchasing decision. More specifically this project focuses on the duration of a salesperson’s customer service and its effects on up-selling and cross-selling. Up-selling takes place when a salesperson attempts to sell a similar but better quality product than the first product exposed to a customer. Cross-selling happens when complimentary products adding to the main product that customer initially looks for creates extra customer value. Regarding the research method, this project used observation research to capture important independent variables (Time spent with customers, and product display method) and dependent variables (Whether or not the sale was made, and sales results – up selling & cross-selling). Responses from shoppers in a large local mall were recorded into the IBM-SPSS software. The questionnaire was designed for the associate to be able to interact with a customer and complete the questionnaire afterwards. The expected outcome was that the amount of time spent with a customer would increase the likelihood of up-selling and/or cross-selling. The results from the Chi-square test greatly supported the evidence that the time spent with the salesperson had a positive impact on sales. I specifically found that while a salesperson’s short time spent with customer (less than 30 sec) increased the likelihood of up-selling, her long time spent with customers (more than 90 sec) promoted that of cross-selling.

This event was sponsored by the MTU Human Factors Student Chapter and the MTU Department of Psychology.