June’s Campus Communicators meeting focused on the new website design, brand updates, and the upcoming alumni reunion.
Joel Vertin ran us through some of the strategies behind the new (and beautiful!) mtu.edu. The new site uses the new brand look, is responsive, and has some awesome coding on the back end, such as:
- ARIA tagging for screen readers
- Schema tagging to make our content more informative to search engines
- Enhanced social media tagging, so linked photos and text look great on all major platforms.
The new template went live on mtu.edu in early June, and will be rolled out to individual sites over the summer. If you’re interested in getting on the list for a refresh, please contact your web liaison or email@example.com. Tips to help you prepare are also included in Joel’s presentation.
New Brand—The Look
Ian Repp discussed the transition process for the new brand identity. We saw samples of business cards, letterhead, and name tags. These will be rolled out in late July and early August. Everyone will be eligible for a starter set of a name tag, business cards, and letterhead. Keep an eye on Tech Today for more information.
New Brand—The Language
Real. Short. To the point. Shannon Rinkinen presented some tips about the new brand writing style. There will also be a brand blog rolling out soon—we’ll give you a link when it’s live.
Erin Thompson talked about Alumni Reunion, to be held on August 4-6. This year’s reunion will have new activities and more activities for all ages. This could be a great post (or two or three!) for your social media over the summer. View Erin’s presentation to learn more.