“Placemaking” – One Community’s Approach

Opening Night Reception held at the Appleton Platinum Flight Center
Opening Night Reception held at the Appleton Platinum Flight Center

In today’s economy, the war for talent requires you to compete against other hiring organizations.  Millennials are also interested in learning about the community itself.  It is extremely difficult for a single company to emphasize culture, volunteerism, work-life balance, and the host of other things that help define a place.  

The Appleton, Wisconsin area’s approach was organized by the Fox Cities Regional Partnership.  2017 marks the the fourth year for the Talent Upload placemaking event which brings college students from a variety of universities into the city.  

A focus on volunteer organizations held at a repurposed church
A focus on volunteer organizations held at a repurposed church

The event is organized by the Fox Cities Regional Partnership and is described as: “an immersive three-day event to for students and employers to build relationships in the Fox Cities.”  During the event, the students were provided plenty of networking opportunities with potential employers, tours of facilities, participated in a scavenger hunt, and had time to explore on their own.

The students who attend the event are surveyed about their perceptions of the region and seeking employment there before and after the event.  The results show a significant positive shift in the attitudes of the attendees.