Category Archives: Content

Meeting Photography Needs

As marketing requests have grown and as an emphasis on visuals through print, social media, and websites have continued to expand, the need for quality photography in our projects has changed over time.

In response to this shifting dynamic, our University photographer, Sarah Bird, has shifted to a marketing photographer role.

Sarah will focus on producing the visuals that bring UMC projects to life. She will capture the people, experiences, and opportunities of Michigan Tech in a way that represents and enhances our brand. She will work with departments, groups, and areas on high-impact, external-facing projects.

Internal Projects and Event Coverage

We understand that there has also been growth in internal requests, including projects that have a smaller scope or which are event oriented. To best use our resources, we would like to explore ways to shape and elevate these projects into a larger marketing initiative. If the request ultimately falls outside our scope, we will offer student interns as their schedules allow.

Additionally, we are working with the student photography club to develop a list of students that departments can hire on a case-by-case or semester basis to get more coverage. This will add an additional layer of support to campus.

Making a Request

If your department would like to request a photographer to take photos, you can use our online photo request form. 2-3 weeks notice is preferred to assist with planning and to increase the chances that we can fulfill your request. If a photographer is not available or if your request is outside of our scope, we may suggest a set of existing photos instead and we may provide a list of students that can be hired by your department instead.

If your department would like to request a set of photos already on file within UMC, you can use our online photo search form. Our photo request links are also available on the UMC website.

If you have any questions or concerns about this shift, you are welcome to contact Joel Vertin at 906-487-3635 or jcvertin@mtu.edu.


What is Your Call-to-Action?

Each webpage on your site should have a purpose. Some pages are meant to inform. Some to elicit contact or conversation. And others to have the user perform an action such as requesting more information, applying to Michigan Tech, or placing a donation.

Find Your Purpose

Whether you are creating a new webpage, updating existing content, or auditing your website, you should identify your key pages—the ones that will let or motivate a user to take action. Once these key pages are identified, you should assess whether or not you have clear calls-to-action (CTAs) in place.

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Know Your Audience

As we move through 150 CMS websites, upgrading to our latest template, we have been getting a number of disheartening requests for featured homepage content. Because of this, I would like to offer a friendly reminder to know your audience.

Example 1: An Academic or Donation Website?

We had one academic department wish to ask for donations boldly at the top of their homepage. My question is: what is their main mission? I would hope that it is to attract and educate students and not to simply raise money. Obviously, attracting donors, connecting with alumni, and securing sponsored research is important. I get that. However, if I am a 17 year old high school student looking at your program information and I’m asked about donating as my first interaction with your department, do you think I will come to Michigan Tech?

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Creating a Social Media Content Calendar

“What should I post on social media?” It’s one of the most common questions the social media team at Michigan Technological University hears. Most folks understand a stagnant social media page isn’t favorable, so most people are anxious to regularly produce compelling content that will engage their audience. Here are some things to consider when planning content for your Michigan Tech-affiliated social media pages:

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