Why do people always ask for image carousels, especially on their homepage? Ok, I understand that sometimes it is politics. “I can’t feature just one topic on my department’s homepage. Can we add seven images, so no one is mad?” Sometimes it is because novices thinks that it “looks cool.” Sometimes people see it on one website and think they should copy the effect. None of these are good reasons for an image carousel, though. Continue reading
Being a web professional at a university can be difficult. Department chairs say things like “I want a website that looks different from everyone else.” A liaison says “I want the newest, craziest, most different website that you can make.” Everyone wants ‘cutting edge,’ although they don’t know what that means or why they are asking for it.
Those who don’t work in the web profession get lost in flashy designs, zany animations, and sparkles. They rarely analyze how many clicks it takes to get to the real information, how accessible a website is to those with disabilities, or how user-friendly a website is on an iPhone. They just want to be ‘wowed.’ Does their audience really want to be wowed, though?
Over the past month, 60% of our web traffic has come via some search engine. That number has hovered around 60% for months now. What does that mean? In a world where users automatically go to Google to find a website, it is increasing important that we optimize our websites for search engines (commonly referred to as SEO).
A number of the same principles for optimizing our websites (using headings, linking keywords, providing rich content) also create a website that is very user friendly. A good website follows usability best practices and SEO best practices.
To help our campus web liaisons, we have produced a guide about SEO and usability best practices.