Tag Archives: web design pyramid

The Hierarchy of (Web) Needs

Being a web professional at a university can be difficult. Department chairs say things like “I want a website that looks different from everyone else.” A liaison says “I want the newest, craziest, most different website that you can make.” Everyone wants ‘cutting edge,’ although they don’t know what that means or why they are asking for it.

Those who don’t work in the web profession get lost in flashy designs, zany animations, and sparkles. They rarely analyze how many clicks it takes to get to the real information, how accessible a website is to those with disabilities, or how user-friendly a website is on an iPhone. They just want to be ‘wowed.’ Does their audience really want to be wowed, though?

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