The Importance of Recruiting Efforts, Don’t “Poison the Well”!

Career services departments on college campuses across America answer student inquiries on topics from resumes to where to find a job. A growing area of student frustration that has risen is communications with companies during the hiring process. Questions such as; how do I know if they got my on line application; when should I hear back from them after the interview; how often should I contact them before I become annoying; and why don’t they let me know if I received the job? With the labor market tightening this lack of corporate follow up is now producing a backlash from this young workforce.

Future Workplace LLC and human resource software company CareerArc Group LLC surveyed job candidates on this topic. Nearly two thirds of these candidate stated they were less likely to purchase goods and services from an employer who treated them poorly during the recruiting process. This trend is also impacting recruiting efforts.

Recently, a panel of engineering and information technology students were questioned by Michigan Tech’s Career Services Corporate Advisory Board members. Company representatives inquired what made a positive recruiting experience, their answers included:

  • Don’t make me fill out long on-line applications
  • Make us feel like you want us
  • Be sincere in your interest
  • Acknowledge receipt of our application
  • We place a high value on positive experience(s) with recruiters

Students went on to explain the type of work they expected in co-ops and internships work opportunities (and we would add full-time opportunities). They want meaningful assignments, hands-on focused work, and projects where they could see a start and a finish. There must be evidence of progress and impact to company operations.

Where did students get most of their information about a company and its culture? Number one source was their peers that had worked/do work at that company or had interactions with their recruiters (including what they had heard from other students). Take note companies interested in recruiting highly sought after candidates in STEM related careers, lack of follow up in recruiting or unstructured co-op/internship opportunities will not only poison your bucket of recruits, but potentially the whole well in both the short and long term