Last month I attended a national college fair in Minneapolis. The fair, held in a large convention center downtown, featured hundreds of universities from across the country, and for three days university representatives met with hundreds of students looking to make an important decision about their future.
I saw mostly stuffy, traditional, conservative, (and a handful of edgy) university identities on full display–most had the same “we’re unique like everyone else” messages for the swaths of high school students they encountered:
“Your adventure awaits.”
“Ready to thrive.”
You get the idea. Continue reading