Michigan Tech faculty, staff, and students win numerous awards each year. UMC has been asked to recommend a template for promoting award winners on departmental and academic websites.
Do you have pages with a lot of text and wonder if that is OK? Are your pages user-friendly? Do you want to increase your search engine rankings? Here are some tips to make your website better for your users and increase your visibility in searches.
Content-Rich Page Examples
The What is Biomedical Engineering page shows good use of headings in a page that has a lot of content. The sections don’t drag on because the headings break up the content. They also make the content more scannable for both users and search engines. Using the images to break up the large amount of text rather than placing them at the top or side of the page is another way to make the page more user-friendly.
Your existing CMS webpages will often have the meta data (keywords and descriptions) already filled out. If your meta data fields are blank or if you’re creating a new webpage, then it is important to fill these fields out.
When creating new webpages, it is important to properly fill out the keywords and description fields (meta data) in your Generic (Page). In the keywords field, enter 6-8 phrases that are comma separated. A keyword phrase is a 1-4 word phrase that describes your webpage. These are typically phrases that web users will type into a search engine, in order to find your webpage.
As an example, let us say that you have a webpage about the campus job fair. Your keyword phrases may be:
houghton job fair, michigan tech job fair, job fair, houghton career fair, michigan tech career fair, career fair
It is important to fill out keywords that relate to your webpage to help search engines like Google and Yahoo rank your webpage higher in their search rankings.
Attention web liaisons: if you copy existing content into your department’s blog from a web page or another source, please ensure that you have given credit to the author(s) by adding a byline. This policy applies to content that is authored by any member of the campus community (except for Tech Today), including individuals within your department, not only content that originates outside of the University. Plagiarism charges may be filed if credit is not given where it is due.
– UMC Web Team
Note: This was originally posted on October 4th, 2012.
Your CMS website may contain a section listing giving opportunities within your department. Using specific giving codes entwined with the “Make a Gift” links on your website is a great way to encourage your website users (such as students, alumni, or others) to give donations to your department. Instead of simply providing links to the Office of Development’s online giving form, you can provide links that attach codes indicating specific giving designations (giving codes). This will pre-fill the giving form with specific account number and gift designations and will help ensure that donations are directed to the appropriate funds. A great example is the Giving Opportunities webpage of the School of Forest Resources and Environmental Science website. Each giving link is for a specific giving fund.
There are a number of good tips to keep in mind when you name your folders, files, and web pages. These tips will help to keep your URLs short and specific to what they involve. Good file naming will also help with search engine optimization.
- Don’t include spaces or other punctuation in your folder or file name. If necessary, use dashes in this manner: “my-new-file.pdf”.
- Try to keep your folder or file name short while still making sense.
- Use key words.
- Use lowercase.
- Pick a filename and stick to it. Besides our CMS restrictions, not renaming your file will keep the file indexed by any search engines.
- Try to avoid using years, version numbers, or other naming patterns that date a file. Maintenance is reduced and user experience is sustained when you can just overwrite the old file with the new one each year and keep the filename the same. However, for archiving purposes, different filenames may be important (e.g., FY09). To ensure that your new filename updates properly, please let the CMS team in University Marketing and Communications know when you change a filename.