Google My Business

A free service called Google My Business lets small businesses update their search engine listing. This is particularly useful for Michigan Tech departments who focus on sales, who run promotions, who have distinct hours of operations, and/or which attract and serve tourists.

Customizable Content

Google My Business lets you customize various aspects of your business information in Google search results, including:

  • Address
  • Hours of Operation, including special hours for holidays
  • Phone number(s)
  • Photos of your business (inside and outside)
  • Promotions/Sales
  • Website

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How to copy/paste clean code

Have you ever pasted content into the CMS, and it just doesn’t look right? You’re probably carrying old formatting code into the new CMS. Common culprits are copying from a Word document, copying text from one browser and pasting it into another, or copying text that was formatted in-line (using <span> and <style> tags directly in the code instead of letting the preformatted stylesheets do the work.)

Adding content with this type of formatting is bad for a couple of reasons:

  • It doesn’t let your page update with the rest of the CMS. We may decide to change the font size or style to make the site more accessible or to keep up with modern design trends. By using the standard heading (<h1>, <h2>, etc) and paragraph (<p>) tags, your content will be ready to shift in an instant. If you leave hard-coded styles in the page, your look won’t automatically change.
  • It can look strange on different devices. Everything on our new template is designed to expand and contract with the user’s screen size. Hard-coded styles may not change in the right way between desktop and mobile.
  • It’s annoying for you, the CMS user. Sometimes you’ll have lines and lines of needless code – annoying when you’re trying to find one or two words in pages of <span>s and <color>s. For example, look at the coding on the links below—the <u> and <span> tags make for messy code on the back and and ugly links on the front end.

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