In 15 seconds, this Ritz cracker commercial tells a story—one that seemingly has little to do with buttery crackers—but that represents its wholesome brand. This video pulls at heartstrings and hits on a feeling most of us have felt at one time or another.
Ritz’s brand essence is likely ‘rich,’ and it’s the little things in life that add richness.
Your Story Can Be Short
What brand story can you tell that will resonate with our brand essence (honesty) and your unique audience? Keep in mind your story can be short, from beginning to end in as few as 15 seconds.