As a writer, my job is to get words on paper. And not just any words—good words. Many of us stare at a blank Word doc, hoping letters will magically start to appear, or feel dread when they don’t. What we really need to do is embrace the act of writing and just do it.
That means welcoming a bad rough draft.
For branding, a bad rough draft can feel too rough. Even using our ‘real’ platform with dirty fingernails and rough edges, the end product is like Paul Rudd’s hair—effortless and casual, but somehow poised. That’s because styling and polishing comes after the crappy first draft.
You can’t edit something that doesn’t exist.
Plus, writing and editing activate different parts of the brain, so when you try to craft every. single. word.—it slams your process (like stalling a manual car in third gear).
The solution is simple: take a breath, do a few jumping jacks, grab a cup of coffee—then focus. Be a writer and get words down on paper. Later, let’s talk editing.
Science and Technology Writer