Day: July 22, 2017

Showing Off is Part of Marketing

Modesty. It’s a quality our parents ingrain in us, right from the start. “Don’t brag about beating your brother in the game!” “Don’t gloat about your new tennis shoes!” “Don’t show off—it’s not nice!”

Break modesty down a bit more and you get: “Limited” “Unassuming” “Plainness”. Surely our brand seeks to be bolder than modest.