Marketing projects move fast. Web projects move especially fast—yesterday’s trend is replaced with tomorrow’s fad. We have to pump out new content. New designs. New widgets. New . . . new . . . new.
Shortcuts happen. You need an intro paragraph for your shiny new webpage, so you cobble something together. You may not think much about the words—you just need to get it out.
When web marketers and CMS liaisons rush—when they just “get it out,” they actually tend to overdo their content. A filler sentence that isn’t needed. An “over explanation.” Words to fill the void because we think we have to get something out there.