Initiating the Pilot
Auxiliary Services within Michigan Tech’s Administration has been conducting a Customer Service Pilot Project aimed at aligning our departments with our Mission and Guiding Principles. Specifically, our pillar of Customer Service/Service Excellence which states “Our units strive to create a great Michigan Tech experience for students, employees, and visitors. We seek to continuously enhance our understanding of customer and stakeholder needs that supports institutional values.” The pilot project consisted of creating a universal means of gathering customer service data from a variety of service-oriented locations on campus in order to poll a range of customers and situations. Auxiliaries partnered with the Office of Information Services and Business Operations in order to create location specific QR Codes that are able to be displayed in a tableau dashboard on Administration’s website. This dashboard is able to display both the “big picture,” combined results of the surveys from all of the locations the surveys have been deployed to and it is able to “drill down” to the specific locations where customers interact with Auxiliaries employees.
Locations that were selected for the pilot include: the Campus Store, the Portage Lake Golf Course, University Images, and the Central Ticketing Office.
The Next Step
Phase two of the Customer Service Pilot Project included improving the design for the original “Rate our Service” ads by creating vanity URLs for each location that is tied to the same survey the QR Code is on that ad. This is a way to expand the response base from those who have used QR Codes before to everyone with a smart phone. Business Operations also created a second version of the ad that has a lower profile, so each location is able to decide what type of ad is appropriate for their space. Lastly, Business Operations created two different “How To” posters, one for the customer, explaining how to download the QR Code reader and use the “Rate our Service” ad and one for the Auxiliaries employees to explain to them how they are able to help their customers give the feedback that we find so important.
New locations for Phase Two include: the Mont Ripley Ski Area, the Memorial Union Guest Rooms and Office, the North Coast Grill and Deli, the Library Cafe, Coaches Corner, the Campus Cafe, Fusion, Huskies Cafe, and the Par and Grill.
If you have any questions on this or any other customer service project, please contact the Office of Information Services.