UW-Whitewater hosted the 4th Annual American Marketing Association (AMA) Regional Conference on Friday, November 11 titled Branding in a New Age . AMA is an ever-growing student organization that will continue to offer the best opportunities for experience in the marketing field. Jacquie Cowling, Rhea-Ann Moses, and Reggie Hicks represented Michigan Tech’s School of Business and Economics through their service to our chapter of the American Marketing Association.
The regional conference was a one day event in which participants had the opportunity listen to keynote speakers representing companies such as AT&T, Apple, and Harley Davidson. Jacquie Cowling, AMA’s current president, noted, “It was great to network with not only the companies present, but the students from different AMA Chapters. UW-Whitewater is a great chapter to have connections with to help us strengthen our chapter as well. It was a great confidence booster to network and learn about branding our image.”
In addition to the keynote speakers and workshops, networking opportunities were available prior to the start of the conference in what was titled the “Career Corner.” This session jump started the conference featuring twenty-five to thirty companies from the Midwest, allowing an opportunity for attendees to seek out either internships or job opportunities with industry representatives. The conference itself featured four marketing tracks including: social media, in-store branding, viral branding, and multi-channel branding.
Michigan Tech’s AMA advisor Soonkwan Hong noted that, “This conference is not only a great opportunity for our students to stay abreast on the latest marketing techniques, but also a networking venue for them to present themselves to potential employers at the Career Corner session.” AMA connects you to a world of resources that deliver results and help you succeed today and into the future.