Category: Events

Marketing Student Shines at 2014 UPISRC

MTU and NMU combine for the 2014 UPISRC to showcase undergraduate student research.

The 2014 Upper Peninsula Interdisciplinary Student Research Conference (UPISRC) was organized to showcase and publicize the research being done by local students in human and behavioral sciences. This event was developed to organize a conference involving student research in: psychology, human factors, education, human effectiveness, human-centered design, social science, kinesiology, and other related fields. This year 30 students submitted abstracts, and many of the authors presented on their research at the conference for the first time. Presenters came from several departments across both MTU and NMU.

Each student gave an oral presentation for fifteen minutes in addition to a poster presentation on their research topic. The School of Business and Economics had one student participate in the UPISRC. Haley Florinki is a senior Marketing major and she presented on Assessing the Effect of a Salesperson’s Customer Service Duration Up-selling and Cross-Selling.

The abstract for her research is presented below:

The purpose of this research project is to empirically test how a salesperson’s time spent with the customers impact on their purchasing decision. More specifically this project focuses on the duration of a salesperson’s customer service and its effects on up-selling and cross-selling. Up-selling takes place when a salesperson attempts to sell a similar but better quality product than the first product exposed to a customer. Cross-selling happens when complimentary products adding to the main product that customer initially looks for creates extra customer value. Regarding the research method, this project used observation research to capture important independent variables (Time spent with customers, and product display method) and dependent variables (Whether or not the sale was made, and sales results – up selling & cross-selling). Responses from shoppers in a large local mall were recorded into the IBM-SPSS software. The questionnaire was designed for the associate to be able to interact with a customer and complete the questionnaire afterwards. The expected outcome was that the amount of time spent with a customer would increase the likelihood of up-selling and/or cross-selling. The results from the Chi-square test greatly supported the evidence that the time spent with the salesperson had a positive impact on sales. I specifically found that while a salesperson’s short time spent with customer (less than 30 sec) increased the likelihood of up-selling, her long time spent with customers (more than 90 sec) promoted that of cross-selling.

This event was sponsored by the MTU Human Factors Student Chapter and the MTU Department of Psychology.


No Longer ‘Broke and Hungry’

Front left moving clockwise: Heath Johnson, James Sturos (Treasurer), Daniel Olson, Derek Menard (Secretary), Brett Ludwig (President), and Cory Sullivan pose with Shelly Larson and Dan Dalquist, Edward Jones advisors

On Wednesday, April 9th, The Michigan Tech Finance Club hosted their second event of “Broke and Hungry?”.  53 students attended the event, lured by the promise of knowledge and pizza.  This year, local Edward Jones advisors Dan Dalquist and Shelly Larson took the time to talk to students about investing their money.  The main topic for discussion was the transition from college life to getting that first job, as well as the importance of saving for retirement.  Dalquist preached to students from all majors about technical financial topics such as tax savings, retirement plans, and asset securities.  Presenting some scary statistics about the current financial situation of most Americans, Dalquist and Larson appealed to audience members about the merits of getting their finances in order.  Since Tech students are numbers-driven, students were able to clearly see the drawbacks of waiting to save for retirement.  Ensuing the presentation was a barrage of questions.  Students were very interested in both advisors’ opinions of the future states of the market, social security, inflation, and how Edward Jones operates.  Even after the session concluded, both advisors spoke with many students one-on-one to answer specific questions.

Brett Ludwig, President of the Finance Club, talked to a few of the students in order to gauge their reactions to the presentation.  Overall, everyone seemed to enjoy the event and got a lot out of it.  One student, who is going to work for a company in Texas after graduation commented, “I’m looking at all this right now and this is exactly what I needed to know.”  The event was a hit and the Finance Club hopes to be able to host more events of this nature in the future for students.  A huge thank you goes to Dan Dalquist and Shelly Larson for making this one possible.

On behalf of the Finance Club, we hope you don’t wait until you’re broke and hungry to join us for the next event!

**This article was written by Brett Ludwig, with contributions from Emanuel Oliveira and Laura Bucci.


Upcoming How-to Event: Business Attire

Image from Tarleton State University

MTU’s Kappa Sigma Iota (KSI) Accounting Club is hosting a professional development event on Wednesday, March 26th from 6:00 – 7:00 pm.  The event will be held in Ballroom B3 of the Memorial Union Building (MUB).

Information will be presented on proper business dress for formal and casual situations, with hands-on training for ironing dress clothes and tying ties.  Irons will be provided, but participants are encouraged to bring their own ties, slacks, and/or shirts.

If you have any questions about this event, please contact James Mills at jpmills@mtu.edu.


Visiting Women & Minority Scholar/Lecturer Series: Mitzi Montoya

As part of Michigan Tech’s Visiting Women and Minority Scholar/Lecturer Series, SBE welcomes Dr. Mitzi Montoya to campus April 3-4, 2014.  The campus community is invited to attend an open presentation titled, “University as Entrepreneur: The Role of the Institution in Driving Innovation.”

Join us for the lecture on Wednesday, April 3, 2014 at 2:00 pm in EERC 100!