Category: Faculty Research

Dr. Dana Johnson Receives ASQ’s 2016 Gryna Award

Dr. Dana Johnson was honored for her contributions in Quality this spring by the American Society for Quality.  She received ASQ’s 2016 Gryna Award for co-authoring the paper, “SEM of Service Quality to Predict Overall Patient Satisfaction in Medical CLinics: A Case Study,” published in 2015 in Quality Management Journal, Vol. 22,  No. 4 pp. 18-36.  The ASQ Gryna Award is for the largest single contribution to the extension of understanding and knowledge of the philosophy, principles, or methods of quality management.  Dr. Johnson’s co-author, Dr. Roberta S. Russel, is a Professor of Business Information Technology at Virginia Tech.  Both authors thank Elizabeth MacInnes, V.P. Quality, UP Health Systems Portage and James Bogan, UP Health Systems Market President for providing access to the data necessary to complete this research.

About ASQ

ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individual and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities to meet tomorrow’s critical challenges. Celebrating 70 years in 2016, ASQ, with its world headquarters in Milwaukee, Wis., USA, operates regional centers in the U.S. and Canada, North Asia, South Asia, Latin America and Middle East and Africa. Learn more about ASQ’s members, mission, technologies and training by visiting the ASQ webpage.

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Dr. Mari W. Buche – 11th Annual Midwest AIS Conference

Dr. Mari W. Buche, director of the Data Science Graduate Program and associate professor of Management Information Systems (SBE), attended the 11th Annual Midwest AIS conference in Milwaukee, Wisconsin May 19-20. The theme for this year’s event was “Bigger, Smarter, Safer: Game Changers for Information Systems.”

Buche participated on a panel entitled “Privacy, technology and surveillance in the digital age: the Big Brother scenario.” The panel focused on redefining privacy expectations and generational gaps in fundamental interpretations of information security. Reference material for this panel was Can ‘Big Brother’ watch us?

Buche also presented a research-in-progress paper entitled “The influence of Outcome-Oriented Security Policy on Security Perceptions and Intentions,” co-authored with Jeff Wall (SBE). The study investigates expected improvements when corporations enhance traditional checklist-oriented information security policies (ISPs) with an outcomes-oriented policy. Intrinsic motivation and employee commitment will be measured in an experimental design study. 

Tech Today

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Brown Bag Lunch Seminar

The School of Business and Economics will have its third brown bag lunch research seminar from noon to 1 p.m. on April 21, in Academic Office Building (AOB) 101.  Associate Professor of Accounting Robert Hutchinson will present his latest research.  All interested members of the MTU community are invited.

Title: Intangible Resource Value and Tobin’s Q: Evidence from the Super Bowl.

Abstract:

The emergent resource-based view of competitive strategy is that companies survive in the long-run by developing unique capabilities that are firm-specific and difficult to duplicate. Brand equity represents one of the most valuable, unique, and potentially long-lasting of these resources, and the need for developing accounting measures that allow for the efficient management of such resources is increasingly recognized. This study uses a unique data set to empirically examine the impact of one of the most exclusive and coveted forms marketing activities, Super Bowl advertising, on long-term brand equity via the q ratio. This paper attempts to bridge the gap between the management accounting and marketing management literatures by providing a practical application of the q ratio and a resource-based perspective on the reporting of intangible assets.

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