Category: Marketing

Tech’s Bachelor’s in Marketing Major Ranked Among Nation’s Best

College Choice, an online publication designed to help students and their families find the right college, has ranked Michigan Tech’s BS in Marketing one of the best bachelor’s degrees in marketing in the U.S. Tech’s program ranked 27th among the top 50 bachelor’s in marketing degrees in the country.

“The undergraduate marketing major at Michigan Tech, leading to a Bachelor of Science degree, provides foundational knowledge as well as flexibility to customize the degree through choise of electives such as global marketing, technical communication, econometrics and more,” said the College Choice website. “For even more personalization, the marketing major can also be combined with minors in economics and global business.

“In only one additional year, students can also complete the Accelerated Master’s program, earning undergraduate and graduate degrees in a fraction of the typical time.

“In addition to enriching courses like Business to Business Marketing and Integrated Marketing Communications, the major provides practical learning opportunities such as pitching a business in the New Venture Competition, developing a business plan for the Business Development Experience and visiting Silicon Valley to tour companies and meet with successful entrepreneurs.”

– Jenn Donovan, Tech Today

Read the full story.


Business Students Get Grant to Study Eco-Tourism in the UP

Jonathan Leinonen has received a $2,500 grant to support a student research study of eco-tourism in the Upper Peninsula.  The grant comes from the US Economic Development Administration-funded University Center for Regional Economic Innovation (REI) at the Michigan State Universityimage31487-persy Center for Community and Economic Development.

With Leinonen as faculty advisor, the Michigan Tech student team will collect data on eco-tourism resources and gaps in the UP, compare with successful eco-tourism regions and recommend a stronger business model.

The students are business management, engineering management and marketing majors in a spring semester class called Business Development Experiences.

– Jenn Donovan, Tech Today


Need a course? Make it easier with advanced search

Find classes to meet your general education requirements.  Using the “Attribute Search” will help you find classes available for a particular semester.

Advanced functions are available to search for classes on this site here

After you select the term (Spring 2017, Summer 2017) you will go to the search functions (see picture below)

  1. SUBJECT:  Select multiple subjects by using the “Ctrl” + right click function or you can select all subjects with a left mouse click and highlight all subjects by dragging down.
  2. CAMPUS:  If wanting online courses select “MTU Online” in “Campus” search.   NOTE most online options are available in Summer terms.
  3. PART OF TERM:  AKA Track A (1st Half of Term) or Track B (2nd Half of Term) is helpful especially in Summer to select the track you would wish to take a class.
  4. ATTRIBUTE TYPE:  Finally…need a course to fulfill a particular General Education requirement (attribute) such as a HUFA (Humanities and Fine Arts) course? This can provide a list of courses available to fulfill a requirement for a particular semester.  TIP:  Select multiple subjects or subjects you are interested in
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Brown Bag Lunch Seminar

The School of Business and Economics will have its second brown bag lunch research seminar from noon – 1:00 p.m. on Wednesday, April 13, in Academic Office Building 101.  Associate Professor of Management, Manish Srivistava will present his latest research breakthrough.

Title: Firm Risk and Market Valuation: A Reexamination Using Quantile Regression

Abstract:

Despite a very long history the relationship between firm risk and market value of firms is poorly understood.  Some of the prior research have shown a positive relationship, others have found a negative relationship, while still others have found no relationship. Considering the inconsistency of these findings, in this research, we reexamine this relationship using quantile regression and make an attempt to reconcile some of the contradictory findings.

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Brown Bag Lunch Seminar

On Wednesday, March 30, 12:00 – 1:00p.m., the Research Committee of the SBE will host its first brown bag lunch seminar. Assistant Professor of Marketing, Dr. Soonkwan Hong will present his latest research. Pizzas and pop will be provided. All interested members of the MTU community are invited.

Title: Alternative Food Consumption (AFC): Contributions to Food Well-Being (FWB), Marketing, and Public Policy

ABSTRACT

Planning to achieve sustainability in food consumption and a state of food well-being amongst the populace is the concern of marketing researchers and policy makers alike. To set a context for these goals, we propose a holistic framework articulating a transition from Mainstream Food Consumption (MFC) to Alternative Food Consumption (AFC) in which consumers engage with food practices divergent from those currently dominant. We adopt a multidisciplinary approach to identifying enablers facilitating the adoption of AFC: idiocentric (functional/situational, ideological, and experiential factors) and allocentric (sociocultural and institutional factors). The proposed framework provides a basis to discuss how AFC ultimately contributes to food well-being (FWB), with a focus on those particularly vulnerable to sub-optimal states of FWB, low SES consumers. Implications for marketing and public policy are also discussed.

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