Category: Marketing

Need a course? Make it easier with advanced search

Find classes to meet your general education requirements.  Using the “Attribute Search” will help you find classes available for a particular semester.

Advanced functions are available to search for classes on this site here

After you select the term (Spring 2017, Summer 2017) you will go to the search functions (see picture below)

  1. SUBJECT:  Select multiple subjects by using the “Ctrl” + right click function or you can select all subjects with a left mouse click and highlight all subjects by dragging down.
  2. CAMPUS:  If wanting online courses select “MTU Online” in “Campus” search.   NOTE most online options are available in Summer terms.
  3. PART OF TERM:  AKA Track A (1st Half of Term) or Track B (2nd Half of Term) is helpful especially in Summer to select the track you would wish to take a class.
  4. ATTRIBUTE TYPE:  Finally…need a course to fulfill a particular General Education requirement (attribute) such as a HUFA (Humanities and Fine Arts) course? This can provide a list of courses available to fulfill a requirement for a particular semester.  TIP:  Select multiple subjects or subjects you are interested in
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Brown Bag Lunch Seminar

The School of Business and Economics will have its second brown bag lunch research seminar from noon – 1:00 p.m. on Wednesday, April 13, in Academic Office Building 101.  Associate Professor of Management, Manish Srivistava will present his latest research breakthrough.

Title: Firm Risk and Market Valuation: A Reexamination Using Quantile Regression

Abstract:

Despite a very long history the relationship between firm risk and market value of firms is poorly understood.  Some of the prior research have shown a positive relationship, others have found a negative relationship, while still others have found no relationship. Considering the inconsistency of these findings, in this research, we reexamine this relationship using quantile regression and make an attempt to reconcile some of the contradictory findings.

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Brown Bag Lunch Seminar

On Wednesday, March 30, 12:00 – 1:00p.m., the Research Committee of the SBE will host its first brown bag lunch seminar. Assistant Professor of Marketing, Dr. Soonkwan Hong will present his latest research. Pizzas and pop will be provided. All interested members of the MTU community are invited.

Title: Alternative Food Consumption (AFC): Contributions to Food Well-Being (FWB), Marketing, and Public Policy

ABSTRACT

Planning to achieve sustainability in food consumption and a state of food well-being amongst the populace is the concern of marketing researchers and policy makers alike. To set a context for these goals, we propose a holistic framework articulating a transition from Mainstream Food Consumption (MFC) to Alternative Food Consumption (AFC) in which consumers engage with food practices divergent from those currently dominant. We adopt a multidisciplinary approach to identifying enablers facilitating the adoption of AFC: idiocentric (functional/situational, ideological, and experiential factors) and allocentric (sociocultural and institutional factors). The proposed framework provides a basis to discuss how AFC ultimately contributes to food well-being (FWB), with a focus on those particularly vulnerable to sub-optimal states of FWB, low SES consumers. Implications for marketing and public policy are also discussed.

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Fall and Summer 2016 Registration

Fall Registration will begin towards the end of March.   Here is the Fall 2016 Priority Schedule  for registration.  Your registration time is based on your current credits earned (does not include current credits you are registered for).
Prior to Fall Advising Appointments
  • Run your Audit in Banweb (DARS)   *tip: Run “Latest” and not a possible program from the drop down menu
  • Review your Degree Requirements
  • Develop a proposed Fall course list
  • Note any questions or concerns about your Audit
  • Schedule an Advising Appointment if necessary (especially if a few semesters from graduation or have not met with an advisor in 2-3 semesters)
To schedule an appointment, go through Google Calendar.  
  • Use your Advisor, Jodie Filpus-Paakola’s email jrfilpus@mtu.edu in the guest invite on the right
  • View my availability against yours using “find a time” tab next to “event details” at the left
  • In the subject please indicate the following Last Name, First Name:  Advising
  • Please allow for 30-45 minutes for our appointment
Jodie will be holding walk in office hours during registration following Spring Break (no appointment needed)
Monday-Friday between hours of 9 a.m.-Noon and 2 p.m.-4 p.m.
  • March 14-18 and
  • March 21-25
Summer Registration has been available since the Fall.  If you plan to register for Summer courses please do this sooner rather than later.  Some departments are considering low course enrollment currently to make decisions if a course will get dropped from the Summer schedule.

Marketing & Management Student Wins Gilman Scholarship to Study in Southern Spain

By Jennifer Donovan

jbdonova@mtu.edu

Kaila Pietila points to Malaga, in southern Spain, where she will be studying.

Kaila Pietila points to Malaga, in southern Spain, where she will be studying.

December 14, 2015—

Kaila Pietila wants to push her boundaries by studying for a year in Malaga, in southern Spain. The competitive national Benjamin A. Gilman International Scholarship is going to help her do it.

The Gilman Scholarships offer grants for academic studies abroad to US undergraduates with limited financial means. The program’s goal is to better prepare US students to assume significant roles in an increasingly global economy and interdependent world.

And that’s exactly what Pietila, a fourth year marketing and management student in Michigan Tech’s School of Business and Economics, wants to do. “I want this to be my first step toward becoming a global citizen,”  she says.  “I plan to take this experience and make a difference by giving back and contributing to the increasingly interconnected community of our world, as I build my career in an international setting.”

She’s not quite sure what that career is going to be yet.  “I haven’t quite figured out exactly what I want to do when I ‘grow up’ because I’m interested and passionate about so many things,” she says. “I know whatever path I take will most certainly involve people, but I’m hopeful this experience abroad will help clarify my next step.

Malaga, in Southern Spain

She’s going to Universidad de Malaga to study international relations and Spanish language. At this point, her knowledge of Spanish is limited to the basic vocabulary and phrases she learned in high school in Hartland, Michigan, “so the language barrier will most certainly be a challenge,” Pietila says.  “However, I’m excited to focus on language while fully submerged within the culture through my Spanish coursework, daily interactions and travel abroad, and while living with my host family.” 

What made her pick Malaga?

“Malaga attracted me with its melting pot of cultures and unique location as a pinnacle of European and African influences,” Pietila says. “It is a study abroad destination not chosen by many American students, allowing for more cultural immersiveness, but it’s a popular choice among students from elsewhere in Europe. It’s a perfect place for me to study, analyze, discuss and debate global business communication in an international setting.”

Pietila has been working in Career Services since her first year at Tech. The staff there are proud of her for winning the Gilman Scholarship—but not surprised at her success. 

“Everyone at Career Services could see that Kaila was a star from the moment she started as a student assistant with us,” said Julie Way, assistant director for career development education in Career Services. “Throughout the last four years, she’s consistently gone above and beyond and exceeded our expectations. We’ve enjoyed seeing her grow personally and professionally and have very much appreciated the value she’s added to Career Services.”

Michigan Technological University (www.mtu.edu) is a leading public research university developing new technologies and preparing students to create the future for a prosperous and sustainable world. Michigan Tech offers more than 120 undergraduate and graduate degree programs in engineering; forest resources; computing; technology; business; economics; natural, physical and environmental sciences; arts; humanities; and social sciences.