Category: Marketing

Fall and Summer 2016 Registration

Fall Registration will begin towards the end of March.   Here is the Fall 2016 Priority Schedule  for registration.  Your registration time is based on your current credits earned (does not include current credits you are registered for).
Prior to Fall Advising Appointments
  • Run your Audit in Banweb (DARS)   *tip: Run “Latest” and not a possible program from the drop down menu
  • Review your Degree Requirements
  • Develop a proposed Fall course list
  • Note any questions or concerns about your Audit
  • Schedule an Advising Appointment if necessary (especially if a few semesters from graduation or have not met with an advisor in 2-3 semesters)
To schedule an appointment, go through Google Calendar.  
  • Use your Advisor, Jodie Filpus-Paakola’s email jrfilpus@mtu.edu in the guest invite on the right
  • View my availability against yours using “find a time” tab next to “event details” at the left
  • In the subject please indicate the following Last Name, First Name:  Advising
  • Please allow for 30-45 minutes for our appointment
Jodie will be holding walk in office hours during registration following Spring Break (no appointment needed)
Monday-Friday between hours of 9 a.m.-Noon and 2 p.m.-4 p.m.
  • March 14-18 and
  • March 21-25
Summer Registration has been available since the Fall.  If you plan to register for Summer courses please do this sooner rather than later.  Some departments are considering low course enrollment currently to make decisions if a course will get dropped from the Summer schedule.

Marketing & Management Student Wins Gilman Scholarship to Study in Southern Spain

By Jennifer Donovan

jbdonova@mtu.edu

Kaila Pietila points to Malaga, in southern Spain, where she will be studying.

Kaila Pietila points to Malaga, in southern Spain, where she will be studying.

December 14, 2015—

Kaila Pietila wants to push her boundaries by studying for a year in Malaga, in southern Spain. The competitive national Benjamin A. Gilman International Scholarship is going to help her do it.

The Gilman Scholarships offer grants for academic studies abroad to US undergraduates with limited financial means. The program’s goal is to better prepare US students to assume significant roles in an increasingly global economy and interdependent world.

And that’s exactly what Pietila, a fourth year marketing and management student in Michigan Tech’s School of Business and Economics, wants to do. “I want this to be my first step toward becoming a global citizen,”  she says.  “I plan to take this experience and make a difference by giving back and contributing to the increasingly interconnected community of our world, as I build my career in an international setting.”

She’s not quite sure what that career is going to be yet.  “I haven’t quite figured out exactly what I want to do when I ‘grow up’ because I’m interested and passionate about so many things,” she says. “I know whatever path I take will most certainly involve people, but I’m hopeful this experience abroad will help clarify my next step.

Malaga, in Southern Spain

She’s going to Universidad de Malaga to study international relations and Spanish language. At this point, her knowledge of Spanish is limited to the basic vocabulary and phrases she learned in high school in Hartland, Michigan, “so the language barrier will most certainly be a challenge,” Pietila says.  “However, I’m excited to focus on language while fully submerged within the culture through my Spanish coursework, daily interactions and travel abroad, and while living with my host family.” 

What made her pick Malaga?

“Malaga attracted me with its melting pot of cultures and unique location as a pinnacle of European and African influences,” Pietila says. “It is a study abroad destination not chosen by many American students, allowing for more cultural immersiveness, but it’s a popular choice among students from elsewhere in Europe. It’s a perfect place for me to study, analyze, discuss and debate global business communication in an international setting.”

Pietila has been working in Career Services since her first year at Tech. The staff there are proud of her for winning the Gilman Scholarship—but not surprised at her success. 

“Everyone at Career Services could see that Kaila was a star from the moment she started as a student assistant with us,” said Julie Way, assistant director for career development education in Career Services. “Throughout the last four years, she’s consistently gone above and beyond and exceeded our expectations. We’ve enjoyed seeing her grow personally and professionally and have very much appreciated the value she’s added to Career Services.”

Michigan Technological University (www.mtu.edu) is a leading public research university developing new technologies and preparing students to create the future for a prosperous and sustainable world. Michigan Tech offers more than 120 undergraduate and graduate degree programs in engineering; forest resources; computing; technology; business; economics; natural, physical and environmental sciences; arts; humanities; and social sciences.


Marketing Student Shines at 2014 UPISRC

MTU and NMU combine for the 2014 UPISRC to showcase undergraduate student research.

The 2014 Upper Peninsula Interdisciplinary Student Research Conference (UPISRC) was organized to showcase and publicize the research being done by local students in human and behavioral sciences. This event was developed to organize a conference involving student research in: psychology, human factors, education, human effectiveness, human-centered design, social science, kinesiology, and other related fields. This year 30 students submitted abstracts, and many of the authors presented on their research at the conference for the first time. Presenters came from several departments across both MTU and NMU.

Each student gave an oral presentation for fifteen minutes in addition to a poster presentation on their research topic. The School of Business and Economics had one student participate in the UPISRC. Haley Florinki is a senior Marketing major and she presented on Assessing the Effect of a Salesperson’s Customer Service Duration Up-selling and Cross-Selling.

The abstract for her research is presented below:

The purpose of this research project is to empirically test how a salesperson’s time spent with the customers impact on their purchasing decision. More specifically this project focuses on the duration of a salesperson’s customer service and its effects on up-selling and cross-selling. Up-selling takes place when a salesperson attempts to sell a similar but better quality product than the first product exposed to a customer. Cross-selling happens when complimentary products adding to the main product that customer initially looks for creates extra customer value. Regarding the research method, this project used observation research to capture important independent variables (Time spent with customers, and product display method) and dependent variables (Whether or not the sale was made, and sales results – up selling & cross-selling). Responses from shoppers in a large local mall were recorded into the IBM-SPSS software. The questionnaire was designed for the associate to be able to interact with a customer and complete the questionnaire afterwards. The expected outcome was that the amount of time spent with a customer would increase the likelihood of up-selling and/or cross-selling. The results from the Chi-square test greatly supported the evidence that the time spent with the salesperson had a positive impact on sales. I specifically found that while a salesperson’s short time spent with customer (less than 30 sec) increased the likelihood of up-selling, her long time spent with customers (more than 90 sec) promoted that of cross-selling.

This event was sponsored by the MTU Human Factors Student Chapter and the MTU Department of Psychology.


SBE’s Reginald Hicks Elected VP of USG

Reginald Hicks is a current Marketing student with a minor in Global Business.  He’s on the Dean’s Student Advisory Council, Heritage Month Committee, National Society of Black Engineers, serves as Treasurer of the American Marketing Association and Treasurer of the Society of African American Men.  But Reggie holds a new office; he was recently elected Vice President of Michigan Tech’s Undergraduate Student Government!

According to their website, the Undergraduate Student Government (USG) “serves over 220 student organizations in conjunction with student activities. USG allocates over $800,000 annually to support organizations and enable new opportunities.”  They play a key role in on-campus traditions such as Winter Carnival, and they work to ensure that the undergraduate student body is represented.

Reggie was elated to be elected VP.  He stated, “I cannot even express in words how I feel being elected Vice President of USG!  With great humility, I am honored to lead such a vital organization on Michigan Tech’s campus, in a very profound way.  There are a couple of initiatives I would like to work on during my candidacy.”

His initiatives include:

  • fostering a campus community conducive to showing the undergraduate population how much USG cares,
  • educating students as to how USG can be their voice on campus,
  • and creating a more inclusive, yet still diverse, campus.

Reggie will be a wonderful Vice President for USG, and we wish him all the best for his term!


Alum Randy Isaacson Visits Michigan Tech

Randy Isaacson ('86) on campus as part of the Scott Pattullo Visiting Executive Speaker Series.

Randy Isaacson (’86) will be on campus March 1st and 2nd as part of the Scott Pattullo Visiting Executive Speaker Series. Join our School in welcoming Randy at one of these opportunities:

  • Thursday, March 1, 2 – 4pm: Student Networking Opportunity
    MUB Alumni Lounge A
    Free forum with students in enterprise, entrepreneurship, business, and engineering.
  • Thursday, March 1, 6 – 7:30pm: Campus Presentation
    MUB Ballroom A
    Presenting on The Biology of Business.
  • Friday, March 2, 1:30 – 3:30pm: Student and Faculty Discussion
    Academic Office Building 101
    Meet with faculty and students of the School of Business and Economics.

Biography

Randall E. Isaacson graduated from Michigan Technological University in 1986 with a BS in Biological Sciences and an MS in Rhetoric and Technical Communication in 1988. His master’s thesis studied language patterns in small group communication during simulated scientific problem solving.

He began his career as a medical copywriter at Roche Pharmaceuticals in New Jersey, and later joined VICOM/FCB, a medical advertising agency in New York. After moving to Chicago in 1990, Randy worked as a copy supervisor at Frank J. Corbett, before joining a new agency, Williams‐Labadie, in 1992. Since then, Randy has risen through the ranks as copy supervisor and creative director, and is now executive vice president at Williams‐ Labadie.

Randy and his team have won numerous awards in healthcare advertising, including recognition from Medical Marketing and Media for creating the best pharmaceutical advertisement in 2003 and the best professional digital campaign in 2007. His multidisciplinary background in biology and technical communication was excellent preparation for a very successful career in healthcare marketing and advertising.

He has maintained an ongoing relationship with Michigan Tech by providing strategic marketing guidance for the School of Business and Economics and the University, and financial support for Rhetoric and Technical Communication graduate students. He has also taught classes in the School, and hosted students for a half‐day seminar on healthcare advertising at his office in Chicago. He has developed a reputation in the industry for his ability to transform complex scientific concepts into simple, compelling marketing campaigns.

Poster for Campus Presentation (feel free to distribute).