Category: Marketing

Feb 22: Lunch Research Presentation with Jun Min

Assistant Professor in Marketing Jun Min

Join the School of Business and Economics and Assistant Professor in Marketing Junhong Min for a brown bag lunch presentation on Wednesday, February 22nd at Noon in Academic Office Building 101. The campus community is invited to attend.

His presentation is titled: “Practical Guidelines for Online Educators.”

Biography

Junhong Min earned his Ph.D. in Marketing from the State University of New York at Binghamton as well as a Master of Marketing Research (MMR) from the Southern Illinois University at Edwardsville. Prior to entering the Binghamton Ph.D. program Junhong Min was a senior research executive at Nielsen, NY. He has also served as a marketing consultant for a variety of marketing research projects. He brings this practical background to both his research and teaching efforts.


Marty Richardson ’79 – Marketing Maverick and Sailing Enthusiast

Marty Richardson '79

Anchors aweigh, steady as she goes, and full speed ahead! These have been the hallmarks of Martha (Marty) Kresnak Richardson’s career. An expert in marketing and a sailing enthusiast, Richardson’s connection with Michigan Tech came about in a less traditional way.“I was actually the first professional that Michigan Tech ever hired to serve in a marketing capacity,” recalls Richardson, who first arrived at Tech in 1976 with a bachelor’s in communication arts from Michigan State. Her commitment to Tech remains strong, now as chair of the Board of Control.

While employed by Tech, Richardson pursued a master’s degree in the School of Business and Economics with a specialty in marketing. “Most of the students were engineers wanting to get more of a business acumen. So, I was a bit different from the usual student at that time. I worked full time and still managed a pretty heavy course load.” After graduating, Richardson found that women with a master’s in business were rare commodities. She was offered a number of great opportunities and chose to work for the international accounting and consulting firm Coopers & Lybrand (now PricewaterhouseCoopers) in the Detroit area.

This began a ten-year career with a variety of positions of ever-increasing responsibility. From marketing supervisor to marketing manager to marketing director, Richardson saw many different facets of the company. “I traveled across the country, working with top management for their ninety-eight offices. I really learned a lot—certainly a big expansion of my master’s education.”

While enjoying her work with Coopers & Lybrand, Richardson dreamed of starting her own business. The best advice she received was from another woman entrepreneur in New York where Richardson had an office at the time. Richardson recalls, “She said, ‘Are you sure you want to do this? This is going to be the most difficult thing you’ve ever done.’ And she was right. It was the most difficult thing I’ve ever done. But, I’m proud of it and really wouldn’t change a thing.”

Richardson’s business, founded in 1989, was Services Marketing Specialists (SMS), a consulting firm providing full-service marketing and communications support to professional service firms and business-to-business organizations. Ironically, her first client was Coopers & Lybrand. Her portfolio grew into several hundred clients across the US and Canada, including those specializing in accounting, architecture, engineering, law, and health care.

However, another dream was waiting in the wings, or rather at the dock, for Richardson and her husband, Jerry, a former engineering manager for General Motors. Since leaving Detroit in September 2007, the Richard sons have logged nearly 12,000 nautical miles on a fifty-two foot trawler they named Monarch. They have traveled up and down the Atlantic Coast, to the Florida Keys, and the Bahamas. “We named our boat Monarch because she goes from Ontario and northern Michigan all the way down to the Gulf of Mexico just like the monarch butterfly,” says Richardson.

According to Richardson, after college it is important to find the right job, save prudently, and never give up on your dreams. “It’s surprising we’ve become so successful with such simple advice. Although not always easy, you just have to keep your eye on your vision and persevere. I can look back and say, ‘If it hadn’t been for my company and the good salaries our employees made, where they would be now?’ It feels good to know we made a difference.”

Making a difference continues to be a part of Richardson’s life. She has been a board member or officer of numerous professional and community organizations, including the Greater Detroit Foreign Trade Zone, Lutheran Social Services of Michigan, Women’s Economic Club of Detroit, International Institute of Detroit, Leadership Detroit, and the National Association of Women Business Owners. In 2002, she was named to the Crain’s Detroit “Most Influential Women” list.

Governor Jennifer Granholm appointed her to the Michigan Tech Board of Control in 2005. In July 2010, she took over the leadership of the Board.

“It was a real honor to be appointed to the Board of Control, and serving on it is a wonderful experience,” says Richardson. “The board is populated by extraordinarily intelligent and savvy people. They are all so competent in their areas and have such a deep love for the University and commitment to its interests.”

Richardson is also enthusiastic about the new MBA programs, especially the Tech MBA Online. “Who among our alums would not want an MBA from Tech? And if you can do it online around your schedule, it’s a real draw. It’s great knowing you can take the program at a set cost that you can budget for. And the quality—well, that just can’t be beat!”

Richardson is positive about the current goals for Tech. “Having a University-wide strategic plan is key. And, the School of Business and Economics plays an important part in the accomplishment of a number of University goals. The Board and administration are always focusing on how we can provide a world view for the students. Not only how to invent the technology but how to apply it to bettering mankind. The business school provides the critical link between technology and real-world applications.”

This article was originally published in Impact, the Michigan Tech School of Business and Economics magazine.


Lindstrom Named Player of the Week

Lindsay Lindstrom, senior Marketing major and women's basketball standout, was named the GLIAC North Player of the Week.

After working hard in practice all week and studying game film as well as scouting reports, the only thing more rewarding for an athlete than winning on Thursday and Saturday is being awarded Player of the Week Honors on Monday.  Senior forward Lindsey Lindstrom has been a member of Michigan Tech’s women’s basketball team for five years including her redshirt season in 2007-08.  A key member in the team’s run to the Division II National Championship game just one year ago; Lindsey has been an important factor in the Huskies balanced scoring attack during her tenure as well as being the team’s premier defender. 

In recognition of her efforts this last week Lindsey was named the GLIAC North Player of the Week, after helping lead the team to a perfect 2-0 record last week with wins over Ohio Dominican and Tiffin.  For the week, Lindstrom averaged 12.5 points, 6.0 rebounds, 2.0 steals and 2.0 assists per game while shooting 62.5 percent from the field and 40.0 percent from three-point range. In the win over Ohio Dominican, Lindstrom grabbed a team-high nine rebounds and also added four points and four assists. She then posted a career-high 21 points and added three rebounds and three assists against ODU.

Lindstrom’s hard work does not stop when she steps off of the hardwood.  She is a Marketing major within the School of Business and Economics at Michigan Tech where she has maintained a 3.44 grade point average despite her commitments to the basketball team.  Coordinator of Academic Services, Brad Wagner says, “Like many athletes at Michigan Tech, Lindsey shows tremendous dedication to achieving objectives.  She knows how to get the job done and carries herself in a professional, mature fashion.  As anyone who knows her can attest, she is very pleasant to be around.”

We wish the Michigan Tech Huskies all the best luck as they progress through their conference schedule and into the tournament season.  


School of Business and Economics student hired by Department of Defense

The United States Department of Defense will soon have a presence on Tech’s campus and it will look very much like student Robert Frankovich.

Under the new Student Training and Academic Recruitment (STAR) program, Michigan Tech student Robert Frankovich will be hired as a marketing co-op by the Department of Defense. The job includes marketing and promoting DOD career opportunities on campus. Frankovich, 21, plans to graduate from Tech in April of 2007 with a bachelor’s degree in business management.

Michigan Tech and the University of Puerto Rico are the first two universities to participate in the program said Career Center Director Jim Turnquist. Several students applied for the position and interviewed with a DOD representative. “He has the opportunity of a lifetime,” Turnquist said of Frankovich. “I think he’s still in a sense of oblivion.”

Patricia Bradshaw, deputy undersecretary of defense for civilian policy, attended a Wednesday press conference announcing the program and credited the Career Center as being the catalyst behind getting the program going.