Archives—May 2016

Monthly Meeting Recap — May 2016

Happy summer, everyone! We made it through another year. Today’s campus comm meeting discussed strategies to stay active over the summer, #FieldWorkFriday, and ended with a creative persona exercise.

Keep Communicating This Summer

  • Jeff Lewin showed how to keep your blog content fresh
    • Grab news announcements from Tech Today
    • Links from will auto-populate in your blog if your department is tagged. However, if someone searches your blog, news content won’t appear. You may want to do a small excerpt of the news article as a blog post, and link to news. Don’t copy/paste verbatim—Google will hurt your overall search standing
    • 50 ways to stay fresh—Check out our list below!


  • Jessica Brassard presented our summer social media campaign, #FieldworkFriday. This is a great time to show researchers out in the field or in the lab.
  • Contact Shannon Rinkenen or Becky Barnard if you know anyone who would like to take the banner for an on-site photo shoot. Researchers will sign and date the banner as it travels
Michigan Tech fieldwork banner
Help us make this Michigan Tech’s best-traveled banner!

50 ways to keep Michigan Tech communications active over the summer

  1. Re-share content from @michigantech and @mturesearch platforms
  2. Use TweetDeck to schedule tweets when you’re out of the office Friday
  3. Ask some of your favorite students to send in photos during their internship or co-ops
  4. Snap a photo and send an update of any department renovations
  5. Head to and share one of our campus scenics
  6. Read or submit to Tech Today (deadline is noon each day!)
  7. Catch up on our communicator’s blog:
  8. Snap and share a photo of special alumni visiting over summer
  9. Search hashtags and see what you find
  10. Stay tuned here for re-brand updates
  11. Like and follow all Michigan Tech-affiliated social platforms
  12. Add your accounts to our social media directory:!/directory
  13. Delete stagnant social media and web pages
  14. Update faculty bios
  15. Welcome alumni back to campus—Reunion is August 4–6
  16. Talk to Admissions and take a campus tour
  17. Email and set up a social media strategy chat
  18. Read
  19. Check out the new Unscripted research and science stories
  20. Share a digital magazine story at
  21. Search the Archives for a throwback campus shot
  22. Submit next year’s events to
  23. Promo some of your new classes
  24. Work with the Unscripted team to offer media training for your faculty
  25. Write a LinkedIn blog post
  26. Have a brand question? Email
  27. Walk around your office and take down out-of-date material
  28. Brainstorm next year’s ideas—at the beach!
  29. Talk to UMC and get logged into Cumulus to access your department photo assets
  30. Add tags to your blog posts so they can be linked to other pages
  31. Recycle campus news stories in your blogs and social media accounts (hint: “ICYMI” helps)
  32. Eat lunch in Wads and chat with students or SYP participants
  33. Make like a student and take your work to the library
  34. Head to the Campus Bookstore to sport the new spirit mark!
  35. Read up on social media best practices from Social Media Examiner
  36. Lurk on other university web and social media sites for ideas; Princeton, Baylor, and University of Texas at Austin all do social really well!
  37. Share our crazy smart scholarships
  38. Follow Allison Mills’ “Michigan Tech Folks” list on Twitter
  39. Add social and web links to your email signature
  40. Review your website and publication photos—are safety protocols properly exhibited?
  41. Try tweeting your news twice—maybe at different days/times
  42. Do or share a #FieldworkFriday post
  43. Review and update your Open House materials
  44. Create a social media content calendar for the next academic year
  45. Clean up your email lists
  46. Follow the 4-10-1 rule on Twitter
  47. Ask a faculty member to pen a blog post
  48. August 1. The new University logo may now be used!
  49. Know a faculty member doing research in a cool location? Send them with a University banner.
  50. What else?

Monthly Meeting Recap — April 2016

New news!

  • Allison Mills gave us a tour of Unscripted, Michigan Tech’s new science news site. To borrow a phrase, Unscripted carries the rest of the story—in-depth looks at current research, commentary on science trends, and sometimes just some good old-fashioned nerdery.
  • Unscripted was designed on the  responsive template that is now used by Michigan Tech news, Michigan Tech magazine, and Research magazine.

Responsive Websites

  • We will be moving to a responsive template over the summer. Becky Barnard gave a presentation introducing responsive design, discussing the timeline for our university-wide rollout, and how to prepare for the transition.

Spring Cleaning

One of the best ways to prepare for the responsive template is to clean things up a bit. If you have free time this summer, we suggest you:

  • Ask faculty to update their bios at
  • Look at to make sure accounts affiliated with your department are still in use. Let us know if you’d like anything removed.
  • Spring clean your current website to reduce page count and tighten up the navigation