While working with our students and alumni, we constantly reinforce the idea of a single-page resume for our students. The purpose of this exercise is to reflect on experiences, prioritize, and highlight the items that are the most important. As a company, you want to give this same level of consideration to your job postings.
In many cases, the Human Resources “Performance Appraisal” form lists a variety of attributes used to rate employees to help identify areas for improvement and personnel development. These lists are often checklists that are shared between multiple job descriptions because “must work well within a team environment” is a requirement for everyone that works at a company. An enumeration of tasks to be performed on a job are a great way to “score” someone during an annual performance review, but it is a terrible way to help someone your organization’s work culture or even what the job entails.
Most companies will have a well-written “About Us” section on the company website that describes what the company strives to achieve. The thing that is most often missing in job postings is the part that helps job applicants understand how their role helps advance the larger purpose. Remember that this job posting is essentially the advertisement about why a choosing a to work for your company will make a difference in the world, the company, and the prospective employee’s career.
Take some time to be creative! Describe not the job duties but how this function helps advance the depth and breadth of your company’s efforts to build better products and improve the world! Perhaps the easiest test is to ask yourself, does this job sound exciting and would I understand the higher purpose being served by my participation in this role? Emphasize your work culture. Here is an example:
“Our company is building a team who shares the values of xxx, embraces collaborative efforts to develop creative solutions, values the unique skill sets of others, recognizes challenges but focuses on developing solutions, appreciates diversity in thought and background of fellow team members, and strives to be a contributor rather than an observer.”
Just like reviewing resumes, you may only get 60 seconds and can only make a first impression once!