Over the past month, 60% of our web traffic has come via some search engine. That number has hovered around 60% for months now. What does that mean? In a world where users automatically go to Google to find a website, it is increasing important that we optimize our websites for search engines (commonly referred to as SEO).
A number of the same principles for optimizing our websites (using headings, linking keywords, providing rich content) also create a website that is very user friendly. A good website follows usability best practices and SEO best practices.
To help our campus web liaisons, we have produced a guide about SEO and usability best practices.