You’re working hard to plan an event at Michigan Technological University. Now all you need is people to show up. How do you make that happen? Pro tip: it takes more than a Facebook event page. Here’s a few nitty-gritty event promotion tips for our Michigan Tech campus community:
Begin Promotion About Two Weeks Out
This means your assets, like designed posters, should be completed two (or more) weeks before the event. Of course the bigger the event, the more lead time required.
As much information as humans consume these days, it can take three or more methods of communicating the same message. What modes will you use? Consider:
- Michigan Tech’s Event Calendar
- Submitting news to Tech Today
- Social media—pages you administer and partnering groups or departments
- Table tents in the Memorial Union and dining halls
- Posters throughout campus
- A press release to local media
- Email blast
- Newsletter mention
- Postcards or quarter-sheet flyers
Tend to Your Event Page
If you go the Facebook event page route, kick-start traffic by inviting relevant Facebook friends. Your Page can launch and ‘share’ the event page, but then you can go and individually click ‘invite’ to your target audience. Click, click, click. Yes, it can feel tedious. Then ask your audience to do the same. Click, click, click. As the event page grows, consider sharing content right in the event. Your attendees will get a notification each time news is posted. There’s even a spot for a designed cover image (.png, 784 x 295 pixels) to make your Page feel extra special.
Your Audience Will Forget
Who can remember anything from two weeks ago anyway? It will take a lot of reminders. A week out, then the day before, and even the day of the big event. Keep your event top of mind, and ask a few ‘event ambassadors’ to help rally the troops, too.
Lead with Why
Keep messages short, sweet, and to the point. Who, what, where, when, and why. Creative tip I picked up from Jess Brassard: lead with the why. And don’t forget to ask a colleague to proofread your work before it publishes, prints, or posts.
Need social media or event promotion help? Just email firstname.lastname@example.org.
Brand and Social Media Manager