As marketing requests have grown and as an emphasis on visuals through print, social media, and websites have continued to expand, the need for quality photography in our projects has changed over time.
In response to this shifting dynamic, our University photographer, Sarah Bird, has shifted to a marketing photographer role.
Sarah will focus on producing the visuals that bring UMC projects to life. She will capture the people, experiences, and opportunities of Michigan Tech in a way that represents and enhances our brand. She will work with departments, groups, and areas on high-impact, external-facing projects.
Internal Projects and Event Coverage
We understand that there has also been growth in internal requests, including projects that have a smaller scope or which are event oriented. To best use our resources, we would like to explore ways to shape and elevate these projects into a larger marketing initiative. If the request ultimately falls outside our scope, we will offer student interns as their schedules allow.
Additionally, we are working with the student photography club to develop a list of students that departments can hire on a case-by-case or semester basis to get more coverage. This will add an additional layer of support to campus.
Induction and Portrait Coverage
Portrait photography, including during induction ceremonies, are particularly challenging due to the complexity in setup and tear down, the unique skill set and experience needed, and the amount of time required. Because of this, we recommend that departments hire a third-party to cover any events or needs that require portraits or a studio setup.
Our marketing photographer will continue to provide campus with one or two open portrait sessions each year. These open sessions will be advertised in Tech Today.
Making a Request
If your department would like to request a photographer to take photos, you can use our online photo request form. 2-3 weeks notice is preferred to assist with planning and to increase the chances that we can fulfill your request. If a photographer is not available or if your request is outside of our scope, we may suggest a set of existing photos instead and we may provide a list of students that can be hired by your department instead.
If you have any questions or concerns about this shift, you are welcome to contact Joel Vertin at 906-487-3635 or firstname.lastname@example.org.