Day: May 7, 2021

User Experience

This post about user experience goes hand-in-hand with a previous post I wrote about user intent. Once you know your audience and figure out what they need and when, you need to create the content on your website in a meaningful way. According to usability.gov,

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.  It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.


User Intent

Once you know your audience, the next step is to understand them a little more and figure out what they want and need. User intent is an important concept when designing and building webpages to help increase both search rankings and the value of your pages to your audience. This should be the cornerstone of building and editing your webpages.

According to Wikipedia, user intent, also known as query intent or search intent, is what a user intended or wanted to find when they did their search. These intentions are often categorized into three goals:

  • Navigation: getting to a specific site (Go)
  • Information: getting more information about a particular topic (Know)
  • Transaction: performing an action, such as purchasing or applying (Do)