Digital Musings

Category: At Michigan Tech

A Better Footer for All

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The Digital Services team is developing an upgraded global footer design for our CMS websites. The upgrade puts a strategic focus on marketing and recruitment in line with our mission to increase enrollment.

Customization

We are excited to introduce some new, customizable options. In addition to customizing your contact information, you will now be able to add call-to-action (CTA) buttons and social media icons to your CMS website’s footer. Options include:

  1. No CTA buttons or social media icons (base footer only)
  2. Add social media icons linking to the social media channels of your choice
  3. Add a “Give” button, linking to the giving page of your choice
  4. Add three recruitment buttons, letting users Request Information, Schedule a Visit, or Apply

You can also use any combination of option #2, #3, and #4.

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A New Focus in 2019

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As Digital Services gears up for 2019, it is important to acknowledge some leadership changes that have taken place. Through the restructuring within the President’s Council (formerly the Executive Team), University Relations and Enrollment (URE) was elevated and University Marketing and Communications (UMC) has been tasked with boosting the University’s external reputation and recruitment efforts nationally.

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Upgrading your Giving Priorities

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When we started rolling out CMS websites back in 2007, many of our academic departments wanted some sort of Giving Opportunities webpage on their shiny new website.

Some departments were able to hone in on a few key priorities. Some departments struggled to chose specific priorities, so they kept things very vague. And some departments listed everything fund they had and the kitchen sink.

These pages generally looked the same: an image slideshow, some headings and bullets, and some “Give Now” buttons.

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Meeting Photography Needs

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As marketing requests have grown and as an emphasis on visuals through print, social media, and websites have continued to expand, the need for quality photography in our projects has changed over time.

In response to this shifting dynamic, our University photographer, Sarah Atkinson, has shifted to a marketing photographer role.

Sarah will focus on producing the visuals that bring UMC projects to life. She will capture the people, experiences, and opportunities of Michigan Tech in a way that represents and enhances our brand. She will work with departments, groups, and areas on high-impact, external-facing projects.

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OU Campus: A Better CMS for All

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March 2021 Update:
Omni Update, the vendor of OU Campus, has since merged with Destiny Solutions. In March 2021, the vendor changed their name to Modern Campus and changed the CMS product name to Omni CMS.

Original post:
We are excited to begin rolling out our new CMS product, OU Campus, beginning in April. We have created an entirely new printed workbook and corresponding blog posts to help campus learn this new system.

There are many things that are easier to do in OU Campus. Each webpage will have a shortcut link in the footer that you can use to easily access and update content directly in the CMS. The update process will be more visual: no more slotting or creating multiple Highlights before assembling your webpage. You’ll be able to publish your changes instantly, instead of waiting for the next scheduled publish.

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Switching CMS Vendors

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March 2021 Update:
Omni Update, the vendor of OU Campus, has since merged with Destiny Solutions. In March 2021, the vendor changed their name to Modern Campus and changed the CMS product name to Omni CMS.

Original Post:
In response to ongoing feedback, the Digital Services team is working to switch CMS vendors. Our new product will be OU Campus, powered by OmniUpdate. OmniUpdate was founded in 1982 and began serving higher education institutions in 2001. Unlike our current product, OU Campus has undergone numerous upgrades over the past decade to keep up with industry trends and best practices.

We went through a rigorous process to choose a new vendor. An important last step was to demo OU Campus to a number of CMS users across campus. Feedback was very positive with many asking how soon they could make the switch. We’re excited to provide this new technology to campus.

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Heading to Memphis

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Three members from the Digital Services team (Gail, Q, and I) will be traveling to Memphis for the HighEdWeb 2016 annual conference in mid October. If you haven’t heard of this conference, it is wonderful. Web professionals from colleges and universities across the country come together to talk shop. Working in higher education provides a unique set of challenges and who better to get advice from than from your peers—people who have and understand the same problems as you?

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Avoid Duplicating Meta Descriptions

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What is a Meta Description?

When looking at your content in the CMS, the meta description is populated from the “Description” field towards the top of the Properties > Parameters screen for the page. Between the “Title” and “Keywords” fields. The description provides Google and other search engines with a short, relevant summary of your webpage. When someone searches on Google, they see a list of the top results. In the results, there is the title of the webpage, the URL, and the description. Having a good description will help the user decide if they want to click on YOUR page, versus the other options.

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