Advisory Board Member: Karen Koethe

Karen KoetheAs the Director of Web and New Media at the University of Wisconsin Law School, Karen’s job is to effectively tell their story, across online and print formats, including their website, alumni magazine, social media and admissions publications. She develops editorial plans, writes articles, designs their website, oversees photo shoots, manages publications, develops the brand identity, and pitches their stories and faculty experts to the media. One of the things she loves about her job is that she gets to keep learning, whether it’s how to code something new for their website, figuring out best practices, or holding a focus group to learn more about our audiences.


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