At the Bob Mark Memorial Elevator Pitch Competition at Michigan Technological University on Nov. 14, 2011, students had three minutes to sell their next great business idea to a panel of judges. The pitches were as wide-ranging as they were clever. Placing first–and winning the $1,000 top prize–was AsfalisMed, the creation of Travis Beaulieu and Joel Florek. Beaulieu is an applied physics major with a concentration in entrepreneurship and a minor in mathematics. Florek is a first-year engineering student and a member of the Pavlis Institute for Global Technological Leadership. Their business would put everyone’s medical information on wallet-sized identification cards.