The Keweenaw Brewing Company is a favorite amongst residents and students of Michigan Tech. MBA students Maria Kasza and Nils Stenvig created a marketing plan as part of Soonkawn Hong’s Spring 2010 MBA marketing class. One of the requirements for the project was a video of the recommendations. Featured below are the video results of the plan.
**Implementation of any marketing strategies shown in these videos are solely at the discretion of Keweenaw Brewing Company.