Registration Open: Explaining Your Market Opportunity Workshop

by Husky Innovate, Pavlis Honors College

Join Husky Innovate on Thursday, December 1, 2022, from 4-5:30 p.m. in Fisher 325 for the Explaining Your Market Opportunity workshop.

This workshop is a must for anyone planning to pitch their new venture — all are welcome! We will walk through the fundamentals of discovering and then explain your market opportunity.

We start with an overview of the total addressable market (TAM) and the served available market (SAM), and then narrow down to the target market. Examples will be given to help you determine the TAM, SAM and target market for your own new venture. A class activity to estimate the size of your target market and feedback will be provided.

This workshop will especially help those who are planning to compete in the Bob Mark Business Model Pitch Competition and the New Venture Challenge, among others.

Register for the workshop November 30, 2022.

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