RTC Brown Bag Event with Timothy Kiernan and Vyas Shenoy

by Humanities

Please join the Rhetoric, Theory, and Culture (RTC) graduate program on Friday (Jan. 12) at noon in the Petersen Library (Walker 318) for a Brown Bag event presented by Timothy Kiernan (HU) and Vyas Shenoy.

The presentation is titled “Redesigning an Automotive Feature from Gasoline to Electric: A Use Experience Case Study.”

Keirnan is a former interaction engineer at Ford Motor Company and a current assistant teaching professor at Michigan Tech.

Shenoy is a core feature owner with Ford Product Development.

From the abstract:
Join us for a case study of engineering and user experience design from the automotive industry. Tim and Vyas will describe how they designed the human-machine interface (HMI) for Ford’s award-winning Pro Power Onboard feature that provides home-sized levels of power in electrical outlets on Ford trucks and vans.

This case study will reveal:
• When to break with user interface consistency in a product and why,
• User research we conducted to guide our early design concept,
• Paper prototypes we created to support our usability testing of the concept with vehicle owners, and
• How we navigated internal debate over changes that we designed to make the electric F150’s Pro Power Onboard even better.

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