This year, Art in Silico hosted a logo competition, seeking a fresh design for the logo in the show’s third straight year at MTU.
The winner of the competition and the recipient of the $250 prize is Yogendra Kanchapu, a recent graduate of MTU’s Health Informatics master’s program! Yogi also worked at the ICC for over two years, first as a student worker, then as a technical analyst. Take a look at his design below, and then read an interview with Yogi about his creation!
Interview with Yogendra (Yogi)
James: What inspired your design in the logo competition?
Yogi: I hold a degree in Health Informatics from Michigan Tech and currently serve as an EHR specialist at PACS. My professional background includes practical experience at ICC, ExperienceTech, CSA, and the College of Computing, where I managed social media and graphic design projects. This diverse skill set allows me to contribute effectively to various informatics and digital media aspects.
James: What inspired your design?
Yogi: As technology advances, the landscape of art has shifted predominantly towards digital mediums. Today’s artists utilize an array of innovative gadgets and software, allowing for a creative expression that transcends traditional canvases. This evolution prompts a new design aesthetic that captures how individuals interact with their devices, transforming smartphones, tablets, and computers into tools of artistic creation. The design should embody the seamless integration of technology in the creative process, showcasing how digital platforms empower artists to explore endless possibilities, experiment with new techniques, and share their work instantly in a global community. This shift not only redefines artistry but also invites audiences to experience art in more interactive and immersive ways.
James: Can you walk us through the process of creating your logo?
Yogi: I developed a foundational layout using AI and refined it further in Adobe Illustrator. This involved adjusting the color palette to suit the design better and eliminating unwanted distractions in the image.