Takeaways and Observations from the Social Media Today article, “AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023”
It’s official, we’ve made it to the point in human history where Artificial Intelligence (AI) is a main topic of conversation in the marketing space. For better or for worse AI technology, such as DALL·E or Canva’s newest AI image generator to name a couple, are gaining in popularity. Social Media Today‘s article highlights four main topics centered around AI and social media marketing – content creation, image production, AI Tweets, and AI generated 3D models. Don’t be mistaken, we didn’t copy and paste part of the “Back to the Future” script hoping to fool you. Each topic reviewed by Social Media Today brought to the surface some thoughts from the MTU social media team – we’d love to share.
Content Creation & Image Production:
If you haven’t used any AI tools before reading this, I’d recommend checking out the free AI image generator tool DALL·E Mini. It really is incredible how specific you can get with generating an image (peep the header image for this article – it was created with AI image tech). On Michigan Tech’s social media accounts we have played around with using AI image generators for mostly humorous content.
(MTU TikTok AI Image Generator – MTU Instagram AI Image generated post)
AI Copywriting
Continued growth of AI copywriting technology could be an advantage for content creators. More mundane content online could help brands stand out on the copywriting front if they have a dedicated crew of writers.
AI SEO Writing
AI copywriting could be a useful tool for SEO content. Using AI copywriting to help with cutting down on writing time is something that seems to be a bonus for SEO marketers.
“But if SEO is your goal, and you want to cut down on time, then this [Artificial Intelligence] could be an option.”
Copyright Concerns
As of now, the copyright remains in the creator’s hands (i.e. the user, who prompted the creation of the AI images or writing). Copyright with AI images does however, seem to be a slippery slope pertaining to artists’ work. Individuals can prompt AI to create a piece of work that looks like it was made by a famous or well known artist. An example of an image prompt for AI would be, “create a painting of a dog eating an ice cream cone in the style of Banksy”.
As AI technology advances and learns more, it may be harder for content writers to stand out. It’ll be interesting to see how usage with AI technology evolves in the social media space. 