Month: February 2022

The (Linked)Ins and Outs of Posting Jobs on Social Media

Students in this 2018 Career Fair photo are able to go straight to employers to talk about job listings. University positions, however, follow a format outlined by our HR department.

Michigan Tech’s main social media platforms are used for marketing, public relations, and communications for prospective and current students and alumni as well as partnering funding agencies, governments, and industries who support our research mission. 

Individual departments and other campus units have listed/advertised open positions on LinkedIn Jobs previously with permission through Human Resources. Job listings are an entirely separate function from what our social media team does and more like using Indeed or other digital job listing services.

Here’s an article about the job listing and recruiting functionality LinkedIn offers on its platform. Our Michigan Tech Alumni LinkedIn group frequently posts jobs and other opportunities, as do Alumni networks on Facebook — most of those options are private groups and you need permission to join. You can check with them to see how the groups are administrated and moderated.

We have seen many folks post the links from Human Resources job listings on their personal or departmental accounts to help get the word out to quality candidates about job openings. Sharing the HR link is a solid idea because it ensures the listing is in compliance with legal requirements and University hiring procedures.

Keep the social media questions coming to the University Marketing and Communications editorial team at social@mtu.edu. We’ll get to as many as we can as fast as we can.

For more tips, check out our social media field guide.

The Magic 7: Your Go-Tos For Social Media Content

There are as many ways to present your owned and earned content on social media as there are shades of blue.

We call it the Cerulean Belt Effect. Content presented on your blog, webpages, in your annual newsletter, at a conference, in an email—anywhere—is not a one-and-done. Present it distinctly, in many shades of the same hue, in many ways. Get it in front of different eyes in different spaces. 

In other words, don’t reinvent the wheel. Repackage, repurpose, and share your content everywhere.

As homage to the time-honored marketing rule of seven, check out seven ways, listed in order of importance, to mine content from what has already been created:

7) Your own blogs and web pages 

6) Michigan Tech YouTube

5) Michigan Tech News and Unscripted 

4) Google Alert (set one for your College, Institute, or Department)

3) Faculty accomplishments, teaching honors, and conferences

2) Flickr (Michigan Tech and other University-related accounts)

1) Student stories

Here’s another take on the Rule of Seven (and rethinking alphabetical lists) from marketing guru Seth Godin and more social media posting resources and more blog goodness from your UMC team.

Keep the social media questions coming to the University Marketing and Communications editorial team at social@mtu.edu. We’ll get to as many as we can as fast as we can. For more tips, check out our social media field guide.