Michigan Tech American Marketing Association (AMA) students attended the largest regional AMA conference and competition at the University of Wisconsin-Whitewater October 6-7. AMA is a community of marketing thought leaders and scholars seeking to propel business growth and elevate the role of marketing.
Huskies competed with students from all over the world and demonstrated their competency in three of the five categories:
- Fiona Chow (pictured above, front row third from left) earned second place in the mock interview bracket sponsored by Henry Schein.
- Two MTU teams were among 11 teams selected as finalists in Colony Brands’ marketing strategy competition.
- In the digital marketing competition sponsored by AcuRite, one Tech team was included in the final presentation.
“At this conference, we applied what we are learning in the classroom to real life, and got to do it with our classmates who are friends.”
Michigan Tech’s 13 AMA members represent diverse majors:
| Ryan Calkins | Management–Supply Chain and Operations Management |
| Fiona Chow | Management Information Systems |
| Sean Dewey | Management–Supply Chain and Operations Management |
| Stephanie Franco | Marketing |
| Alexa Hoogenboom | Marketing |
| Kalle Keranen | Marketing |
| Hunter Oswald | Finance |
| Raquel Leisner | Mathematics |
| Cedric Keller | Management Information Systems |
| Mary Stevens | Marketing |
| Nicholas Pate | Marketing |
| Abby Ross | Marketing |
| Nathaniel Vogler | Marketing |
“It’s important to push yourself, try new things, and meet new people. I got to do that on this trip.”
Michigan Tech AMA advisor, Junhong “Jun” Min, associate professor of marketing, says, “Our students demonstrated persistence and the power of teamwork as they polished and practiced their presentations. Working together, we achieved great results.”
After the conference, Huskies made a stop in the Windy City for brand strategy discussions and alumni connections.
Included in the conference is a marketing-specific career fair.
Hours spent driving led to a great time for singing, sharing jokes, and most importantly, team bonding.
About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, business analytics, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.