Category: Student Organizations

Marketing Internship Success Story

Third-year Michigan Tech marketing student Jaxon Verhoff has received four internship offers from industry-leading companies—General Motors (GM), Kimberly Clark, Caterpillar, and Dow Chemical. 

Jaxon Verhoff

“My offers are due in large part to the opportunities the College of Business has made available to me,” Verhoff says. Some of the most valuable career-shaping experience, he says, has been interacting with alumni, student organization activities and competitions, project experience, and technology incorporation into curriculum.

While all four companies would offer valuable marketing internship experience, Verhoff settled on Dow Chemical, where he’ll serve as a digital marketing analyst intern, because of its proximity to his hometown of Appleton, Wisconsin. His top internship goal? Soaking in all that working at a large company has to offer.

“I am going to have the opportunity to meet and interact with many people company-wide, so I will be asking questions and learning from professionals.”

Jaxon Verhoff, Michigan Tech marketing student

In addition, Verhoff will have his hand in projects, getting to apply and build upon classroom knowledge.

Verhoff participated in Michigan Tech’s Career Fairs to gain the internship opportunities. In fall 2020, he met virtually with as many companies as possible to get his name out there. By fall of this year, he met again with some of the same recruiters who remembered him and were able to track his personal and professional growth.

“Jaxon has followed our success formula. He has continued to apply for an internship until he gets it.”

Junhong “Jun” Min, Michigan Tech professor of marketing
Jaxon, second from top left, chilling post-class with his broomball team

Long term, Verhoff is after a sense of career fulfillment. The people he surrounds himself with, the company culture he immerses himself in, and the projects he leads, he says, all lend themselves toward the feeling of making a difference, making an impact—that he’s ultimately looking to achieve. “Success and a great salary are important, but feeling fulfilled is what’s most important to me,” he adds.

Before he heads off to Dow, Verhoff, who is a senior residential assistant, is eager to continue working toward goals as president of the American Marketing Association group on campus. “We are developing meaningful connections with industry professionals, faculty, and students, while deepening our digital marketing skills through data analysis, case studies, and competitions.”

About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.


Engineering Economics: One Student’s Journey to a Grad School Scholarship

John Ruf and a classmate during a DC trip
John Ruf (left) during a DC trip for winning the iOme Challenge, a national retirement security essay competition

Like many STEM-savvy Huskies, John Ruf came to Michigan Technological University to study mechanical engineering. When he arrived on campus from the Chicago suburb of Orland Park back in 2016, Ruf’s passion for economics was untapped. A series of unexpected opportunities during his time at Tech gave Ruf the chance to dive deeper into a newly discovered field.

Ruf’s initial interest in economics began with Free to Choose, by prominent monetary economist and University of Chicago’s-own Milton Friedman, followed by John Galbraith’s The Affluent Society. Ruf says, “I began to realize that economics is a mathematical and scientific discipline, not just something people argue about; it’s an endeavor to understand how people behave, trade, and make the best for themselves in a complicated world.”

It wasn’t long after that Ruf saw a poster for an MTU Economics Club meeting, and on a whim he showed up.

During that first meeting, Ruf learned from club advisor Emanuel Oliveira, an associate professor of economics in the College of Business, that many club members had graduated, leaving a gap in leadership. Ruf stepped up.

“At the time, I had not even taken an economics course, so I really had to learn on the fly, without any coursework backing me up.”

Ruf

As club president, Ruf reinvigorated the group by hosting regular meetings, moderating discussions of current economics events, and networking with guest speakers from industry. He was building relationships as well as knowledge. “Emanuel always took the time to teach me economic concepts and to introduce me to members of the College of Business,” he says.

Between the four economics courses offered to engineering students (one required and three electives), and his curiosity and club involvement, it was a natural evolution for Ruf to add an 18-credit economics minor to his résumé.

In his junior year, he landed a cost-management engineering co-op at Oshkosh Corporation, which blended econ and engineering. He’d continue that position into his senior year. In addition, Ruf became involved in the KHOB Economic Outlook Report, a research project studying the four-county region—Keweenaw, Houghton, Ontonagon, and Baraga— surrounding Michigan Tech. “We presented to the community and attracted the interest of policymakers—that’s when I knew that studying economics and using the data-driven principles we were learning in class not only mattered, but could make a difference in the world,” he says.

Ruf (far right) meeting with US Senator Debbie Stabenow (Michigan)

Balancing Studies and Leadership

Ruf, who served as VP of finance for Blue Marble Security Enterprise on campus, is the first to admit that managing the opportunities—leadership in student organizations, his co-op, research projects, and studies in both engineering and economics—was a challenge. “I had to master time management skills very quickly.” His econ underpinning helped with that feat, too.

The Blue Marble Security team

“The comparative advantage I learned in Jenny Apriesnig’s [assistant professor of economics] class helped me realize I could spend less time on my strengths—like data visualization and coding—and focus on areas I’m not as efficient at,” says Ruf, who wound up applying what he learned in econometrics everywhere, including his Senior Design engineering project.

During what was the most competitive application cycle in more than a decade, Ruf set his sights on an economics graduate program—and not just any program. “I applied to schools as far away as Italy and also to top US schools like Duke, Clemson, and the University of Chicago.”

​​The vast research Ruf conducted while on campus, he says, prepared him for top programs. With mentorship from Associate Professor of Economics Bill Breffle, Ruff conducted an in-depth study of the impact of broomball referees on game outcomes, producing a paper in the niche field of sports economics. He also was an integral member of Dr. Apriesnig’s research team—a study of local beer brewing: “Berries & Brews: Understanding the Market and Technological Processing Opportunities of Michigan Grown Fruit in the Craft Beverage Industry.”

He helped manage and motivate the team. During the survey stage of the project, John helped develop the questions, contact Michigan brewers, and analyze the results with econometric methods.

“I have never met another student with a more genuine curiosity for answering economic questions. Anyone that meets John immediately knows of his passion for economics.”

Apriesnig

The relationships Ruf developed with College of Business professors both in class and through hands-on research projects supported his grad school application process. “My professors advised me on which schools to apply to and they helped review my submissions, making them as strong as possible. They were also always available for pep talks when I started to doubt myself.”

He did it! Profs Sorcha (left) and Apriesnig (right) help celebrate the big day with John and his fellow 2021 grads!

Ruf earned admission to a University of Chicago PhD-prep program, complete with a valuable and hard-to-earn scholarship. In fall 2021, Ruf began the Master of Arts Program in the Social Sciences. The economics program accepts up to 36 students on average from a 1,800 applicant pool. Ruf’s scholarship will cover two-thirds of his master’s degree.

His ultimate goal is to become an academic economist. Some of his future research focus areas include using patent and shale reservoir data to evaluate the relationship between process improvements and reservoir productivity.

“At Michigan Tech, my mentors in the College of Business inspired me to use the tools I learned in engineering and economics to really further our understanding of the 21st century economy. At UChicago, I hope to make my mentors proud and showcase the best of Tech,” Ruf concludes.


About the College of Business

The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.


Dollar Tree CFO Visits Tech Accounting

The Michigan Tech accounting major and the Kappa Sigma Iota Club welcomed Kevin Wampler ’86 on September 27, 2021, as part of the College of Business Distinguished Guest Speakers Series. Mr. Wampler is the chief financial officer (CFO) of Dollar Tree Inc. Prior to joining Dollar Tree, he served as chief financial officer of The Finish Line, Inc. A certified public accountant, Wampler began his career at Ernst & Young after graduating from Michigan Tech.



First-year accounting and management dual major Jaylen Body was in attendance and he says that one of the takeaways he learned from Kevin’s presentation is to venture into different areas of a company to gain insight into what’s working—and what’s not. ”I learned the importance of seeking opportunities that’ll challenge me and benefit the company,” Body says.

While on campus, Wampler also paid Sheila Milligan’s ACC2000 Principles of Accounting class a visit where he emphasized the importance of lateral moves within a company. He described the impact data analytics can have on decision-making and he challenged students to develop solid people-management skills, which can dramatically impact career advancement. 

Wampler has served on the Indianapolis 500 Festival Board, as a trustee for the Norfolk Botanical Garden, and as a Boy Scouts of America leader, and was inducted into the School of Business and Economics Academy of Business in 2017. He also serves on the College of Business Dean’s Advisory Board and resides in Virginia Beach with his wife, Renee. Together they have two adult children.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.


Branding Expert, Alumna Monica Hahn Visits Tech Marketing Students

Students members of the Michigan Tech chapter of the American Marketing Association (AMA) this week spent time with College of Business alumna, brand management expert, and entrepreneur Monica Hahn. After a successful career in marketing for well-known global brands, Hahn is now thriving as a franchisee with Elements MassageTM. Elements Massage is one of the largest retail massage franchises in North America. Hahn owns and operates two studios in the San Francisco Bay Area. 

Before joining the Elements family, Hahn spent several years as a brand strategy consultant and career coach, focused on inspiring brands and individuals to reach their potential. Before beginning her own practice, she was a respected senior executive for a number of large companies, including ARAMARK, Einstein Noah Restaurant Group, Burger King Corporation, and Whirlpool.  

Junhong “Jun” Min, faculty advisor to the AMA group, says that learning real-world marketing stories and examples is an essential feature of Marketing at Michigan Tech.

Monica’s passion for education and leadership development reaches outside her day job. For a decade, she was a board member for The Leadership Investment, a Denver-based nonprofit focused on advancing the collaborative power of women and men leading together. Since 2012, she has served on the Board of Directors for Asante Africa Foundation, a nonprofit working in East Africa to educate and empower the next generation of change agents, whose dreams and actions are transforming the future for Africa and the world. And through her work in Africa, she connected with the Michigan Tech Pavlis Honors College, and is a member of their External Advisory Board. Hahn has been a member of Michigan Tech’s Presidential Council of Alumnae since 2007. 

Vice president of AMA, Ryan Calkins, says that a key takeaway following Hahn’s presentation was that connecting with people is one of the most important aspects of brand management. And Jaxon Verhoff, president of AMA, adds: “It was really fulfilling to hear Monica discuss her experiences in marketing. Listening to her validated my decision to choose marketing as my major.”

In addition to the Bachelor of Science in Business Administration she earned at Michigan Tech, Hahn holds an MBA in marketing from Western Michigan University. She is passionate about food, travel, education and a healthy outdoor lifestyle, and resides in northern California with her husband.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.


Chow Recipient of MIS Alumni Scholarship

Congratulations to Fiona Chow, recipient of the Management Information Systems (MIS) Alumni Scholarship. The MIS Alumni Scholarship is an endowed scholarship created and funded by College of Business MIS graduates. Selection criteria include being an MIS major (or dual major) with a strong academic standing, a demonstrated commitment to the degree program, and professional communication skills.

“Being honored with this scholarship makes my final semesters at MTU much more meaningful. With the support of this scholarship and our alumni, I feel confident in my ability to fully focus on academics while giving back and making an impact through campus involvement,” Chow says.
Fiona Chow
The fourth-year MIS student, who will graduate in December 2022, is interning this summer as a data engineer with Polaris, Inc. Chow is researching and integrating a new weather data source into the powersports leader’s analytics database and creating an application to better understand supplier capacity information, while learning new programming languages including SQL and R.

Jeff Wall, associate professor of MIS, says that Chow is ambitious, focused, and driven—with a bright future ahead. Her career interests include data analytics, data science, brand management, entrepreneurship, and research and development. She says that she is a curious person who is interested in learning about ways to bring people and solutions together through technology.
Fiona Chow
On-campus, Chow serves as project manager of SENSE Enterprise (Strategic Education Through Naval Systems Experiences). She is responsible for overall Enterprise strategy, leadership, direction, and growth. She is also an Orientation Team Leader, a founding member of the MTU Society of Asian Scientists and Engineers (SASE) chapter, a College of Business student ambassador, IRHC broomball player, and participant in swing club lessons and Ridge Roamer climbs.

About the College of Business
The Michigan Tech College of Business offers undergraduate majors in accounting, construction management, economics, engineering management, finance, management, management information systems, and marketing, as well as a general business option. Graduate degrees include the TechMBA®, a Master of Engineering Management, a Master of Science in Accounting, and a Master of Science in Applied Natural Resource Economics.