Michigan Tech alumni Denny Socha ’86 (BS in Mechanical Engineering) will present a lecture on Thursday, October 10, 2024, at 9:30 am in ChemSci 101. The talk is part of a Principles of Marketing (MKT3000) class instructed by Junhong Min, Associate Professor of Marketing.
In his talk, Socha will discuss STP marketing—Segmentation, Targeting, and Positioning— a marketing model that helps businesses identify and target their audience, and position their products to be more effective.
Also, on October 10, Socha will share his career success journey with the American Marketing Association (AMA) student organization at 5:30 pm in AOB 101. Pizza and drinks will be served.
