Soonkwan Hong, associate professor of marketing in the College of Business, is an invited editorial advisory board member of the Journal of Social Impact in Business Research, which was founded in July 2024.
The journal explicitly responds to AACSB’s new standards, which underscore “Societal Impact” as encompassing “…activities undertaken by business schools that over time lead to meaningful, discernible change for the betterment of people, economies and the environment” (AACSB and Societal Impact: Aligning With the AACSB 2020 Business Accreditation Standards, February 2023, p.2).