Michigan Tech students are known for working with real clients to develop their professional skills and bring fresh perspectives to clients. That’s what Soonkwan Hong’s capstone course in marketing strategy is doing for a local construction company branching out into the small homes market.
Elham Asgari, assistant professor of management and entrepreneurship in the College of Business, and co-authors Richard A. Hunt and S. M. Abidul Islam were awarded the Tariq Farid Franchise Institute Award for Best Paper on the Topic of Franchising at the 2024 Babson College Entrepreneurship Research Conference (BCERC). The award will be presented at the 2025 BCERC Conference, June 4-7 at Babson College.
The award-winning paper is titled, “Franchising in the Metaverse: Entrepreneurial Pathways for Virtual and Mixed Reality.” An abstract of the paper is below.
Asgari’s research interests include corporate entrepreneurship, technological innovations, star employees, and the small satellite industry. She is a Charles C. and John G. Gates Professor in Entrepreneurship and Innovation.
Soonkwan Hong, associate professor of marketing in the College of Business, is an invited editorial advisory board member of the Journal of Social Impact in Business Research, which was founded in July 2024.
The journal explicitly responds to AACSB’s new standards, which underscore “Societal Impact” as encompassing “…activities undertaken by business schools that over time lead to meaningful, discernible change for the betterment of people, economies and the environment” (AACSB and Societal Impact: Aligning With the AACSB 2020 Business Accreditation Standards, February 2023, p.2).
Gary Campbell, Professor of Natural Resource Economics in the College of Business, was recently a guest on the podcast “Journals 101,” which hosts discussions about the world of academic publishing.
The podcast was hosted by Dr. Brian Lucey, professor of international finance and commodities, at Trinity College, Dublin, Ireland.
Sonia Goltz, professor of organizational behavior and the Mickus Endowed Faculty Fellow in Business Impact in the College of Business, applies behavior analysis concepts and principles to examine and understand the topics of power, coercion, and toxic leadership, as well as organizational change. Goltz has also conducted research in gender equity and its legal aspects. Her work, along with her community allyship, was recognized with the 2021 Michigan Tech Diversity Award.
The publication of Goltz’s 2022 paper, “On Power and Freedom: Extending the Definition of Coercion,” in the journal Perspectives on Behavior Analysis, prompted great interest among her colleagues and has led to numerous opportunities to present her research to organizations focused on behavior analysis.