Elham Asgari, assistant professor of management and entrepreneurship in the College of Business, and co-authors Richard A. Hunt and S. M. Abidul Islam were awarded the Tariq Farid Franchise Institute Award for Best Paper on the Topic of Franchising at the 2024 Babson College Entrepreneurship Research Conference (BCERC). The award will be presented at the 2025 BCERC Conference, June 4-7 at Babson College.
The award-winning paper is titled, “Franchising in the Metaverse: Entrepreneurial Pathways for Virtual and Mixed Reality.” An abstract of the paper is below.
Asgari’s research interests include corporate entrepreneurship, technological innovations, star employees, and the small satellite industry. She is a Charles C. and John G. Gates Professor in Entrepreneurship and Innovation.