What does it take to spark innovation in life, art, business, engineering and technology? According to Welby Altidor, former executive creative director of Cirque du Soleil, it takes courage. But not just any courage—it takes creative courage.
Join Michigan Tech Career Services and the Rozsa Center for the Performing Arts at 7:30 p.m. Tuesday, Nov. 6, to hear Altidor speak.
Altidor spent more than 20 years at the cutting edge of theatre, storytelling, human performance engineering and technology. In his book “Creative Courage: Leveraging Imagination, Collaboration, and Innovation to Create Success Beyond Your Wildest Dreams,” Altidor explains why fear and the status quo are the enemy of innovation.
During his presentation, he will address ways to unleash creative genius by practicing collaboration and controlled failure. Altidor believes that each of us possess creative genius, but it must be cultivated and developed through practice. Creative courage is more than practical tools and strategy, it’s a way life for Altidor and those who dare to embrace it.
On Wednesday, Nov. 7, Altidor will meet with a small group of Michigan Tech faculty at 8 a.m. and with a select group of students at 9 a.m. for an interactive discussion and Q&A session. Advanced registration is required to attend.
As a sought-after creative leader, Altidor continues to serve as a consultant for creative firms around the world and has been an invited guest speaker for Fortune 100 companies like Nike, Sephora and SAP.
He is currently the group chief officer for Cityneon, where he oversees international projects that include partnerships with Marvel (Disney) and Jurassic Park at Universal Studios.
Tickets are free and available now by phone, 7-2073, online, in person at the Central Ticketing Office in the Student Development Complex or at the Rozsa Box office the night of the show. Note the Rozsa Box Office is only open two hours before performances.