Alum Randy Isaacson Visits Michigan Tech

Randy Isaacson ('86) on campus as part of the Scott Pattullo Visiting Executive Speaker Series.

Randy Isaacson (’86) will be on campus March 1st and 2nd as part of the Scott Pattullo Visiting Executive Speaker Series. Join our School in welcoming Randy at one of these opportunities:

  • Thursday, March 1, 2 – 4pm: Student Networking Opportunity
    MUB Alumni Lounge A
    Free forum with students in enterprise, entrepreneurship, business, and engineering.
  • Thursday, March 1, 6 – 7:30pm: Campus Presentation
    MUB Ballroom A
    Presenting on The Biology of Business.
  • Friday, March 2, 1:30 – 3:30pm: Student and Faculty Discussion
    Academic Office Building 101
    Meet with faculty and students of the School of Business and Economics.

Biography

Randall E. Isaacson graduated from Michigan Technological University in 1986 with a BS in Biological Sciences and an MS in Rhetoric and Technical Communication in 1988. His master’s thesis studied language patterns in small group communication during simulated scientific problem solving.

He began his career as a medical copywriter at Roche Pharmaceuticals in New Jersey, and later joined VICOM/FCB, a medical advertising agency in New York. After moving to Chicago in 1990, Randy worked as a copy supervisor at Frank J. Corbett, before joining a new agency, Williams‐Labadie, in 1992. Since then, Randy has risen through the ranks as copy supervisor and creative director, and is now executive vice president at Williams‐ Labadie.

Randy and his team have won numerous awards in healthcare advertising, including recognition from Medical Marketing and Media for creating the best pharmaceutical advertisement in 2003 and the best professional digital campaign in 2007. His multidisciplinary background in biology and technical communication was excellent preparation for a very successful career in healthcare marketing and advertising.

He has maintained an ongoing relationship with Michigan Tech by providing strategic marketing guidance for the School of Business and Economics and the University, and financial support for Rhetoric and Technical Communication graduate students. He has also taught classes in the School, and hosted students for a half‐day seminar on healthcare advertising at his office in Chicago. He has developed a reputation in the industry for his ability to transform complex scientific concepts into simple, compelling marketing campaigns.

Poster for Campus Presentation (feel free to distribute).


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