Day: April 11, 2016

Brown Bag Lunch Seminar

The School of Business and Economics will have its third brown bag lunch research seminar from noon to 1 p.m. on April 21, in Academic Office Building (AOB) 101.  Associate Professor of Accounting Robert Hutchinson will present his latest research.  All interested members of the MTU community are invited.

Title: Intangible Resource Value and Tobin’s Q: Evidence from the Super Bowl.

Abstract:

The emergent resource-based view of competitive strategy is that companies survive in the long-run by developing unique capabilities that are firm-specific and difficult to duplicate. Brand equity represents one of the most valuable, unique, and potentially long-lasting of these resources, and the need for developing accounting measures that allow for the efficient management of such resources is increasingly recognized. This study uses a unique data set to empirically examine the impact of one of the most exclusive and coveted forms marketing activities, Super Bowl advertising, on long-term brand equity via the q ratio. This paper attempts to bridge the gap between the management accounting and marketing management literatures by providing a practical application of the q ratio and a resource-based perspective on the reporting of intangible assets.

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Operations and Supply Chain Management Students Visit Peterlin Distributing Co.

Students in Roger Woods’ OSM 3000 course have had the opportunity to tour Northern Hardwoods and Calumet Electronics to take their education outside the classroom.  On Thursday, April 7 students met up at Peterlin Distributing Company in Calumet, Michigan to tour their wholesale warehouse.  Vice President, Mark Almquist provided a behind the scenes look of the largest beer and wine distributor in the Upper Peninsula.  Peterlin is one of 34 distributors in the nation to carry both Miller and Anheuser-Bush products, and has proudly been the main supplier to seven counties in the Upper Peninsula since 1939.

During the tour students learned about the stocking and shipping processes, how the stock is protected, how the facility meets heating and cooling standards and they even had the chance to sample a new product.

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